Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality von Nadeem, Waqar, Juntunen, Mari, Shirazi, Farid, Hajli, Nick

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A narrative literature review process for an academic business research thesis von Juntunen, Mari, Lehenkari, Mirjam

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The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms von Nadeem, Waqar, Juntunen, Mari, Hajli, Nick, Tajvidi, Mina

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B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics von Juntunen, Mari, Ismagilova, Elvira, Oikarinen, Eeva-Liisa

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Firms' capability portfolios throughout international expansion: A latent class approach von Haapanen, Lauri, Juntunen, Mari, Juntunen, Jouni

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Co-creating corporate brands in start-ups von Juntunen, Mari

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Interpretative narrative process research approach to corporate renaming von Juntunen, Mari

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Consumer segments in social commerce: A latent class approach von Nadeem, Waqar, Juntunen, Mari, Juntunen, Jouni

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Time-based modifications to process theory illustrations through a corporate rebranding case study von Juntunen, Mari

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Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers von Juntunen, Mari, Juntunen, Jouni, Juga, Jari

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Outsourcing strategies of the security sector through acquisition procedures von Juntunen, Jouni, Juntunen, Mari, Autere, Vesa

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Investigating brand equity of third-party service providers von Grant, David, Juntunen, Jouni, Juga, Jari, Juntunen, Mari

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Co-creating nonprofit brand equity von Juntunen, Mari, Juntunen, Jouni, Autere, Vesa

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Recruits’ Corporate Brand Co-creation Experiences of the Finnish Military Forces von Juntunen, Mari, Juntunen, Jouni, Autere, Vesa

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Corporate brand building in different stages of small business growth von Juntunen, Mari, Saraniemi, Saila, Halttu, Milla, Tähtinen, Jaana

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A Case Study on the Role of the Finnish Defence Forces in the Transport Sector von Juntunen, Jouni, Juntunen, Mari, Autere, Vesa

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Improving understanding of energy autonomy: A systematic review von Juntunen, Jouni K., Martiskainen, Mari

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Energy Internet forums as acceleration phase transition intermediaries von Hyysalo, Sampsa, Juntunen, Jouni K., Martiskainen, Mari

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Heme oxygenase-1 repeat polymorphism in septic acute kidney injury von Vilander, Laura M, Vaara, Suvi T, Donner, Kati M, Lakkisto, Päivi, Kaunisto, Mari A, Pettilä, Ville

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Clustering clinical learning environment and mentoring perceptions of nursing and midwifery students: A cross‐sectional study von Saukkoriipi, Mari, Tuomikoski, Anna‐Maria, Sivonen, Pirkko, Kärsämänoja, Taina, Laitinen, Arja, Tähtinen, Tanja, Kääriäinen, Maria, Kuivila, Heli‐Maria, Juntunen, Jonna, Tomietto, Marco, Mikkonen, Kristina

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