Heritage-based value of a corporate brand: antecedents and effects on the firm’s financial value von Paek, Wonsun, Ryu, Hyerin, Jun, Sunkyu

Volltext

Legitimacy association of an aged brand: Shelter for a brand suffering from consumers’ perceptions of incompetence von Ryu, Hyerin, Jun, Sunkyu

Volltext

Motivational bases for consumers’ underdog affection in commerce von McGinnis, Lee Phillip, Gao, Tao, Jun, Sunkyu, Gentry, James

Volltext

Asymmetric negative influence of cynicism and skepticism: a study of preventative communication von Ryu, Hyerin, Jun, Sunkyu

Volltext

Threat Appeals to Whom for What? Effects of Threat Appeal to Persuade Quitting a Dangerous Behavior versus Adopting a Preemptive Behavior von Ryu, Hyerin, Jun, Sunkyu

Volltext

An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance of expatriates von Jun, Sunkyu, Gentry, James W.

Volltext

Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials von Cho, Bongjin, Kwon, Up, Gentry, James W., Jun, Sunkyu, Kropp, Fredric

Volltext

Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market von Ryu, Hyerin, Jun, Sunkyu

Volltext

Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market von Hyerin Ryu, Sunkyu Jun

Volltext

Cultural Adaptation of Business Expatriates in the Host Marketplace von Jun, Sunkyu, Gentry, James W., Hyun, Yong J.

Volltext

Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market: Barriers against the Market Performance von 류혜린, 전선규

Volltext

The moderating effect of self-esteem on consumer responses to global positioning in advertising von Jun, Sunkyu, Jeong, Yoojeong, Gentry, James W., Hyun, Yong J.

Volltext

Effects of underdog (vs. top dog) positioning advertising von Jun, Sunkyu, Sung, Jungyeon, Gentry, James W, McGinnis, Lee Phillip

Volltext

Genesis Standing Alone as a Luxury Sedan Brandin the U.S. Market: Barriers against the Market Performance von Ryu, Hyerin, Jun, Sunkyu

Volltext

The effects of acculturation on commitment to the parent company and the foreign operation von Jun, Sunkyu, Lee, Sunkoo, Gentry, James W.

Volltext

An Investigation of Newspaper Ad Memory as Affect Context Involvement and Ad Size-A Korean Case von Hyun, Yong J., Gentry, James W., Park, Chanwook, Jun, Sunkyu

Volltext

The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation von Chakraborty, Goutam, Ball, Dwayne, Gaeth, Gary J, Jun, Sunkyu

Volltext

The ability of ratings and choice conjoint ot predict market shares: A Monte Carlo simulation von Chakraborty, Goutam, Ball, Dwayne, Gaeth, Gary J, Sunkyu Jun

Volltext

The Priming of Material Values on Consumer Information Processing of Print Advertisements von Maker, Jill K., Hu, Michael

Volltext

The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine von Jun, Sunkyu, Putrevu, Sanjay, Hyun, Yong J., Gentry, James W.

Volltext