The role of perceived value of information disclosure on gaming motives and mobile game play von Jordaan, Yolanda, Humbani, Michael

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A BUSINESS-BANKING PERSPECTIVE ON THE ROLE OF DIFFERENT CRM LEVELS IN SATISFACTION AND PRODUCT OWNERSHIP von WIESE, Petrus Benjamin, JORDAAN, Jolanda, SCHREUDER, Adré

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The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium von Jordaan, Yolanda, Kourantas, Stamatia

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The role played by gender, household income and age in factors contributing to consumers’ attitudes towards short message service advertisements von Humbani, Michael, Jordaan, Yolanda

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Communicating the protection of information privacy von Jordaan, Yolanda, Jordaan, André Cillié

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A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Direct Marketing von Dolnicar, Sara, Jordaan, Yolanda

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Content analysis of published articles in the South African Journal of Economic and Management Sciences von De Clercq, Ermi, Jordaan, Yolanda, Amade, Karim, Wiese, Melanie

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Advertising credibility across media channels: perceptions of Generation Y consumers von Jordaan, Yolanda, Ehlers, Lené, Grové, J.M.

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Communicating to prospective students through appropriate sources of information: a comparative study of selected public higher education institutions von Wiese, Melanie, Jordaan, Yolanda, Van Heerden, Cornelius

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Protecting Consumer Privacy in the Company's Best Interest von Dolnicar, Sara, Jordaan, Yolanda

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Psychological needs and financial well-being: the role of consumer spending self-control von du Plessis, Laureane, Jordaan, Yolanda, van der Westhuizen, Liezl-Marié

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Direct marketing as a solution to unsafe retail shopping von Jordaan, Yolanda

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The relationship between individual-level culture and consumer decision-making styles through consumer involvement von Isaacson, Jeffrey Ian, Jordaan, Yolanda, van Heerden, Gené

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The Role of Higher Education and Industry in Supporting Career Goals and Decision Making von Jordaan, Yolanda

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Motivators to visit the National Zoological Gardens of South Africa von Yolanda Jordaan, Giselle M du Plessis

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Factors motivating consumers to engage in direct purchasing von Jordaan, Yolanda

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Direct marketing as a solution to unsafe retail shopping von Yolanda Jordaan

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Responsibility in advertising von Polonsky, Michael J, Hyman, Michael R, Hassan, Louise M, Walsh, Gianfranco, Shiu, Edward M.K., Hastings, Gerard, Harris, Fiona, Shanahan, Kevin J, Hopkins, Christopher D, Torres, Ivonne M, Sierra, Jeremy J, Heiser, Robert S, Nan, Xiaoli, Heo, Kwangjun, Shabbir, Haseeb, Thwaites, Des, Mallinckrodt, Victoria, Mizerski, Dick, Eagle, Lynne, An, Soontae, Bergen, Lori, Dolnicar, Sara, Jordaan, Yolanda

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