Successful market innovation von Johne, Axel

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Effective communication with lead customers in developing new banking products von Athanassopoulou, Peggy, Johne, Axel

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Creating a project climate for successful product innovation von Harborne, Paul, Johne, Axel

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New service development: a review of the literature and annotated bibliography von Johne, Axel, Storey, Chris

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Innovation in medium-sized insurance companies: how marketing adds value von Johne, Axel, Davies, Robert

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Using market vision to steer innovation von Johne, Axel

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Success Factors in Product Innovation: A Selective Review of the Literature von Johne, F. Axel, Snelson, Patricia A.

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Success factors in product innovation: A selective review of the literature von Johne, F.Axel, Snelson, Patricia A.

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Succeeding at product development involves more than avoiding failure von Johne, Axel

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Listening to the Voice of the Market von Johne, Axel

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One Leader is Not Enough for Major New Service Development: Results of a Consumer Banking Study von Johne, Axel, Harborne, Paul

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How Large Commercial Banks Manage Product Innovation von Axel Johne, F, Harborne, P

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Approaches to Stimulating Change in Mature Insurance Companies von Johne, Axel, Davies, Robert

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Insurance Product Development: Managing the Changes von Johne, Axel

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Marketing in Evolution: Essays in Honour of Michael J. Baker

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Innovation in mediumsized insurance companies how marketing adds value von Johne, Axel, Davies, Robert

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Many leaders make light work in banking innovation projects von Harborne, Paul, Johne, Axel

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Developing products in half the time von Johne, Axel

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The honda book of management von Johne, Axel

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Marketing: An introduction von Johne, Axel

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