Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness von Thakur, Ramendra, Angriawan, Arifin, Summey, John H.

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Willingness-to-punish the corporate brand for corporate social irresponsibility von Sweetin, Vernon H., Knowles, Lynette L., Summey, John H., McQueen, Kand S.

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A perceptual approach to understanding user-generated media behavior von Thakur, Ramendra, H. Summey, John, John, Joby

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WHAT MOTIVATES CONSUMERS TO PARTAKE IN CYBER SHILLING? von Thakur, Ramendra, Hale, Dena, Summey, John H.

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Inflicting pain for gain: Insights on the spam problem von Ramendra Thakur, John H. Summey, Siva K. Balasubramanian, Arifin Angriawan

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Plenty of attitude: evaluating measures of attitude toward the site von Boostrom, Robert, Balasubramanian, Siva K, Summey, John H

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Some retail service quality expectations of Chinese shoppers von Meng, Juan, Summey, John H, Herndon, Neil C, Kwong, Kenneth K

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Enhancing Classroom Effectiveness Through Social Networking Tools von Kurthakoti, Raghu, Boostrom, Robert E., Summey, John H., Campbell, David A.

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Understanding Consumer Attitudes Toward Web-based Communication Tools von Kurthakoti, Raghu, Balasubramanian, Siva K., Summey, John H.

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OPTIMIZING CRM: A FRAMEWORK FOR ENHANCING PROFITABILITY AND INCREASING LIFETIME VALUE OF CUSTOMERS von Thakur, Ramendra, Summey, John H

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e-TRUST: EMPIRICAL INSIGHTS INTO INFLUENTIAL ANTECEDENTS von Thakur, Ramendra, Summey, John H

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On the Retail Service Quality Expectations of Chinese Shoppers von Meng, Juan (Gloria), Summey, John H., Herndon, Neil C., Kwong, Kenneth K

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Enhancing Class Communications through Segregated Social Networks von Boostrom, Robert E., Kurthakoti, Raghu, Summey, John H.

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Expanding Publication Opportunities in Marketing Education Research von Summey, John H., Anderson, Carol H.

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A Curriculum for Personal Sales Training in an Academic Setting von Bowers, Michael, Summey, John H.

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Promoting the Marketing Major and Marketing Careers to College Students: A Framework von Anderson, Carol H., Summey, John H., Summey, Edith S.

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Identification of mediator specific cardiovascular waveforms using a back propagation neural network von Rayburn, Daniel B., Januszkiewicz, Adolph J., Ripple, Gary R., Truwit, John, Summey, Harold F., Young, Thomas R., Klimasauskas, Casey C., Lee, Jamie M., Snapper, James R.

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