Using examples to increase recall in self-administered questionnaires von Phillips, Joan M

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Confirmation and the Effects of Valenced Political Advertising: A Field Experiment von Phillips, Joan M., Urbany, Joel E., Reynolds, Thomas J.

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Leveraging University Networks in University Powered Accelerators: Best Practices and Lessons Learned von Ofem, Brandon, Joan M. Phillips, Dan Lauer, John C. Palmer

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Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise von M. Phillips, Joan, I. Roundtree, Robert, Kim, DaeHyun

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A hard look at hard laddering: A comparison of studies examining the hierarchical structure of means‐end theory von Phillips, Joan M, Reynolds, Thomas J

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Decision-based voter segmentation: an application for campaign message development von Phillips, Joan M, Reynolds, Thomas J, Reynolds, Kate

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How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance von Bradford, Kevin D., Crant, J. Michael, Phillips, Joan M.

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The Strata Model Predicting Advertising Effectiveness: A Neural-Network Approach Enhances Predictability of Consumer Decision Making von Reynolds, Thomas J., Phillips, Joan M.

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Proxy reports of others' behaviors: when are they more accurate? von Phillips, Joan M., Bickart, Barbara A., Menon, Geeta

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How to Make Values Count in Everyday Decisions von Urbany, Joel E, Reynolds, Thomas J, Phillips, Joan M

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The Effects of Discussion and Question Wording on Self and Proxy Reports of Behavioral Frequencies von Bickart, Barbara A., Phillips, Joan M., Blair, Johnny

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A hard look at hard laddering von Phillips, Joan M, Reynolds, Thomas J

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Marketing in Antitrust: Contributions and Challenges von Gundlach, Gregory T., Phillips, Joan M.

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Antitrust and Marketing: A Primer and Call to Research von Gundlach, Gregory T., Phillips, Joan M., Desrochers, Debra M.

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Marketing Ethics, by George G. Brenkert. Malden, Mass.: Blackwell Publishing, 2008. Hardcover, xii + 256 pages. ISBN 9780631214229 von Klein, Thomas A., Phillips, Joan M.

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Hot Brands, Hot Cognition: the Effects of Incumbency and Negative Advertising on Brand Preference and Choice - A Longitudinal Field Experiment von Phillips, Joan M, Urbany, Joel

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Decisionbased voter segmentation an application for campaign message development von Phillips, Joan M., Reynolds, Thomas J., Reynolds, Kate

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A Balance Theory Perspective of Triadic Supply Chain Relationships von Phillips, Joan M., Lin, Ben S., Costello, Thomas G.

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Marketing Ethics von Klein, Thomas A., Phillips, Joan M.

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A Review and Comparative Analysis of Laddering Research Methods: Recommendations for Quality Metrics von Reynolds, Thomas J., Phillips, Joan M.

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