Fear Of Missing Out Scale: A self‐concept perspective von Zhang, Zhuofan, Jiménez, Fernando R., Cicala, John E.

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Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange von Schumann, Jan H., v. Wangenheim, Florian, Stringfellow, Anne, Yang, Zhilin, Blazevic, Vera, Praxmarer, Sandra, Shainesh, G., Komor, Marcin, Shannon, Randall M., Jiménez, Fernando R.

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Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products von Jiménez, Fernando R., Mendoza, Norma A.

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Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences von Schumann, Jan H., Wangenheim, Florian v., Stringfellow, Anne, Zhilin Yang, Praxmarer, Sandra, Jiménez, Fernando R., Blazevic, Vera, Shannon, Randall M., G., Shainesh, Komor, Marcin

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Managerial disposition and front-end innovation success von Mohan, Mayoor, Voss, Kevin E., Jiménez, Fernando R.

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An Alternative Approach to the Measurement of Emotional Attachment von Jiménez, Fernando R., Voss, Kevin E.

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Caught in the crossfire: reactions to persistent mortality salience von Jiménez, Fernando R, Ramirez, Edward, Diaz, Art

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Concrete and abstract goals associated with the consumption of environmentally sustainable products von Ramirez, Edward, Jiménez, Fernando R, Gau, Roland

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Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery von Gammoh, Bashar S., Jiménez, Fernando R., Wergin, Rand

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Individual bicultural identity and cultural intelligence: Increasing positive attitudes toward diversity von Wagstaff, M. Fernanda, Kim, Si Hyun, Jiménez Arévalo, Fernando R., Al-Riyami, Said, Huerta, Esperanza

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The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach von Jiménez, Fernando R., Gammoh, Bashar S., Wergin, Rand

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Functional and Social Value of Chinese Brands von Yang, Shuang, Jiménez, Fernando R., Hadjimarcou, John, Frankwick, Gary L.

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Corporate brands as brand allies von Mohan, Mayoor, Voss, Kevin E, Jiménez, Fernando R, Gammoh, Bashar S

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Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising von Gilliam, David A., Muñoz, Justin R., Jiménez, Fernando R., Kim, Seunghyun, Kyle, Christopher M.

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Brand skill: linking brand functionality with consumer-based brand equity von Mohan, Mayoor, Jiménez, Fernando R, Brown, Brian P, Cantrell, Caley

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A classification schema of co-production of goods: an open-systems perspective von Jiménez, Fernando R, Voss, Kevin E, Frankwick, Gary L

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Effective incentive compensation for sales employees during tough economic times von Jiménez, Fernando R., Posthuma, Richard A., Campion, Michael A.

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Social and equity inferences in customers' evaluation of services von Voss, Kevin E, Jiménez, Fernando R

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An Alternative Approach to the Measurement of Emotional Attachment: EMOTIONAL ATTACHMENT SCALE von Jiménez, Fernando R., Voss, Kevin E.

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A cross-national and cross-generational study of consumer acculturation to advertising appeals von Jimenez, Fernando R, Hadjimarcou, John, Barua, Maria E, Michie, Donald A

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