That's So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content von Campbell, Colin, Sands, Sean, Montecchi, Matteo, Jensen Schau, Hope

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We Are What We Post? Self‐Presentation in Personal Web Space von Jensen Schau, Hope, Gilly, Mary C.

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Religiosity in the Abandoned Apple Newton Brand Community von Muñiz Jr, Albert M., Schau, Hope Jensen

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Value creation in consumption journeys: recursive reflexivity and practice continuity von Akaka, Melissa Archpru, Schau, Hope Jensen

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How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance von Archpru Akaka, Melissa, Jensen Schau, Hope

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Metaphor-Enabled Marketplace Sentiment Analysis von Luri, Ignacio, Schau, Hope Jensen, Ghosh, Bikram

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The context of experience von Akaka, Melissa Archpru, Vargo, Stephen L, Schau, Hope Jensen

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From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market von Montecchi, Matteo, Micheli, Maria Rita, Campana, Mario, Schau, Hope Jensen

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Pop-Up Special Section Introduction: Advertising and COVID-19-Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands von Bright, Laura F., Schau, Hope Jensen

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Consumer Identity Renaissance: The Resurgence of Identity‐Inspired Consumption in Retirement von Schau, Hope Jensen, Gilly, Mary C., Wolfinbarger, Mary

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The Jazziness of Local Food Practice Work: Organization‐Level Ingenuity and the Entrepreneurial Formation and Evolution of Local Food Systems von Mars, Matthew M., Schau, Hope Jensen

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What Is Local Food Entrepreneurship? Variations in the Commercially and Socially Oriented Features of Entrepreneurship in the Southeastern Arizona Local Food System von Mars, Matthew M., Schau, Hope Jensen

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The impact of code switching on service encounters von Schau, Hope Jensen, Dellande, Stephanie, Gilly, Mary C.

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A tale of tales: the Apple Newton narratives von Jensen Schau, Hope, Muñiz, Albert M.

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Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships von Alvarez, Claudio, Brick, Danielle J, Fournier, Susan

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Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices von Bonetti, Francesca, Montecchi, Matteo, Plangger, Kirk, Schau, Hope Jensen

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Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference von Cruz, Angela Gracia B, Seo, Yuri, Scaraboto, Daiane

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The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research von Akaka, Melissa Archpru, Schau, Hope Jensen

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One Brand, Many Trajectories: Narrative Navigation in Transmedia von Feiereisen, Stephanie, Rasolofoarison, Dina, Russell, Cristel Antonia, Schau, Hope Jensen

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When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation von Russell, Cristel Antonia, Schau, Hope Jensen

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