Pragmatic learning theory: An inquiry-action framework for distributed consumer learning in online communities von Jayanti, Rama K, Singh, Jagdip

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Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices von Jayanti, Rama K.

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Institutional entrepreneur strategies in emerging economies: Creating market exclusivity for the rising affluent von Jayanti, Rama K., Raghunath, S.

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An Institutional Theory Perspective on Retailer Loyalty von Jayanti, Rama K.

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When Institutional Work Backfires: Organizational Control of Professional Work in the Pharmaceutical Industry von Singh, Jagdip, Jayanti, Rama K.

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What brand extensions need to fully benefit from their parental heritage von Miniard, Paul W., Jayanti, Rama K., Alvarez, Cecilia M. O., Dickson, Peter R.

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Sustainability dilemmas in emerging economies von Jayanti, Rama K., Rajeev Gowda, M.V.

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The Antecedents of Preventive Health Care Behavior: An Empirical Study von Jayanti, Rama K, Burns, Alvin C

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Effects of airline bankruptcies: an event study von Jayanti, Rama K, Jayanti, S.V

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Accentuate the Positive: Elderly Responses to Health Communications von Jayanti, Rama K.

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Like Me ... Like Me Not: The Role of Physician Likability on Service Evaluations von Jayanti, Rama K., Whipple, Thomas W.

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Sustainability dilemmas in emerging economies von Jayanti, Rama K., Gowda, M.V. Rajeev

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A Netnographic Exploration: Listening to Online Consumer Conversations von Jayanti, Rama K.

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The effects of aging on brand attitude measurement von Jayanti, Rama K, McManamon, Mary K, Whipple, Thomas W

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What Goes Around Comes Around: Understanding Trust: Value Dilemmas of Market Relationships von Singh, Jagdip, Jayanti, Rama K., Kilgore, Jean E., Agarwal, Kokil, Gandarvakottai, Ramadesikan R.

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Closing the Marketing Strategy-Tactics Gap: An Institutional Theory Analysis of Pharmaceutical Value Chain von Singh, Jagdip, Jayanti, Rama K.

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Legal services advertising: A re-examination and extension von Jayanti, Rama

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Legal Services Advertising: A Re-Examination and Extension von Jayanti, Rama K.

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Preventive maintenance von Jayanti, Rama K

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Next Generation Sequencing and Transcriptome Analysis Predicts Biosynthetic Pathway of Sennosides from Senna (Cassia angustifolia Vahl.), a Non-Model Plant with Potent Laxative Pro... von Rama Reddy, Nagaraja Reddy, Mehta, Rucha Harishbhai, Soni, Palak Harendrabhai, Makasana, Jayanti, Gajbhiye, Narendra Athamaram, Ponnuchamy, Manivel, Kumar, Jitendra

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