On Managerial Relevance von Jaworski, Bernard J.

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A Theories-in-Use Approach to Building Marketing Theory von Zeithaml, Valarie A., Jaworski, Bernard J., Kohli, Ajay K., Tuli, Kapil R., Ulaga, Wolfgang, Zaltman, Gerald

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The customer-centered transformational journey von Jaworski, Bernard

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Driving markets: A typology and a seven-step approach von Jaworski, Bernard J., Kohli, Ajay K., Sarin, Shikhar

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Update the Theory + Practice section von Jaworski, Bernard

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Market driving: Some directions for future research von Kohli, Ajay K., Jaworski, Bernard J.

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The management of marketing talent von Jaworski, Bernard J.

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Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms von Challagalla, Goutam, Murtha, Brian R., Jaworski, Bernard

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Sales management control systems: review, synthesis, and directions for future exploration von Malek, Stacey L., Sarin, Shikhar, Jaworski, Bernard J.

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Commentary: advancing marketing strategy in the marketing discipline and beyond von Jaworski, Bernard J.

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Netflix: Reinvention across multiple time periods von Jaworski, Bernard J.

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Managing your most loyal customer relationships von Larson, John, Jaworski, Bernard J., Larson, Jack

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Introducing the Theory + Practice section von Jaworski, Bernard J.

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Conducting field-based, discovery-oriented research: lessons from our market orientation research experience von Jaworski, Bernard J., Kohli, Ajay K.

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Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform von Jaworski, Bernard J., Patel, Ajay

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Reflections on the Journey to be Customer-Oriented and Solutions-Led von Jaworski, Bernard J.

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Building marketing capabilities: principles from the field von Jaworski, Bernard J., Lurie, Robert S.

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The transition from products to connected health von Jaworski, Bernard J., Farrell, Michael (Mick)

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A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context von Malek, Stacey L., Sarin, Shikhar, Jaworski, Bernard J.

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Product Quality: Impact of Interdepartmental Interactions von Menon, Ajay, Jaworski, Bernard J, Kohli, Ajay K

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