The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing von Liu, Huan, Sese, F. Javier

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Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability von Petersen, J. Andrew, Kumar, V., Polo, Yolanda, Sese, F. Javier

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Multichannel integration along the customer journey: a systematic review and research agenda von Gao, Lily (Xuehui), Melero, Iguacel, Sese, F. Javier

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Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence von Gao, Lily (Xuehui), Melero-Polo, Iguácel, Sese, F. Javier

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The design of B2B customer references: A signaling theory perspective von Boyd, D. Eric, Sese, F. Javier, Tillmanns, Sebastian

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Customer value co-creation over the relationship life cycle von Cambra-Fierro, Jesus, Melero-Polo, Iguacel, Sese, F. Javier

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Periodic Versus Aggregate Donations: Leveraging Donation Frequencies to Cultivate the Regular Donor Portfolio von Minguez, Ana, Sese, F. Javier

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Managing Complaints to Improve Customer Profitability von Cambra-Fierro, Jesus, Melero, Iguacel, Sese, F. Javier

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Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter? von López‐Pérez, Mª Eugenia, Melero, Iguácel, Javier Sese, F

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The role of social motivations in e-learning: How do they affect usage and success of ICT interactive tools? von Hernandez, Blanca, Montaner, Teresa, Sese, F. Javier, Urquizu, Pilar

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What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness von Cambra-Fierro, Jesús, Xuehui Gao, Lily, Melero-Polo, Iguácel, Javier Sese, F.

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Channel Habits and the Development of Successful Customer-Firm Relationships in Services von Cambra-Fierro, Jesús, Melero-Polo, Iguácel, Patrício, Lia, Sese, F. Javier

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Are multichannel customers really more valuable? An analysis of banking services von Cambra-Fierro, Jesús, Kamakura, Wagner A., Melero-Polo, Iguacel, Sese, F. Javier

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Customer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model von Cambra-Fierro, Jesús, Melero-Polo, Iguácel, Sese, F. Javier, van Doorn, Jenny

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Does Specific CSR Training for Managers Impact Shareholder Value? Implications for Education in Sustainable Development von López‐Pérez, Mª. Eugenia, Melero, Iguácel, Javier Sesé, F.

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Can complaint-handling efforts promote customer engagement? von Cambra-Fierro, Jesús, Melero-Polo, Iguácel, Javier Sese, F.

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Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance von Blasco-Arcas, Lorena, Buil, Isabel, Hernández-Ortega, Blanca, Sese, F. Javier

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The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market von Polo, Yolanda, Sese, F. Javier, Verhoef, Peter C.

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How does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency von Minguez, Ana, Sese, F. Javier

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Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts? von Polo, Yolanda, Sese, F. Javier

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