Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices von Sheth, Jagdish N.

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Borderless Media: Rethinking International Marketing von Sheth, Jagdish N.

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Implications of the Revised Definition of Marketing: From Exchange to Value Creation von Sheth, Jagdish N., Uslay, Can

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Sustainable Marketing: Market-Driving, Not Market-Driven von Sheth, Jagdish N., Parvatiyar, Atul

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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement von Sheth, Jagdish N, Jain, Varsha, Mogaji, Emmanuel, Ambika, Anupama

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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good von Firasta-Vastani, Saloni, Sheth, Jagdish N

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Mindful consumption: a customer-centric approach to sustainability von Sheth, Jagdish N., Sethia, Nirmal K., Srinivas, Shanthi

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B2B branding in emerging markets: A sustainability perspective von Sheth, Jagdish N., Sinha, Mona

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Post-pandemic marketing: when the peripheral becomes the core von Sheth, Jagdish N

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Confronting the deep problem of consumption: Why individual responsibility for mindful consumption matters von Parvatiyar, Atul, Sheth, Jagdish N.

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Future of brick and mortar retailing: how will it survive and thrive? von Sheth, Jagdish N.

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Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage von Sheth, Jagdish N, Jain, Varsha, Mogaji, Emmanuel, Ambika, Anupama

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Commentary – Easternization of the world von Sheth, Jagdish N

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The Self-destructive Habits of Good Companies by Pearson von Jagdish N. Sheth

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Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being) von Sheth, Jagdish N., Parvatiyar, Atul

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A Multi-Stage Model of Adoption of Online Buying in India von Rajaretnam, Jeyachandran, N. Sheth, Jagdish

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Business models to serve low-income consumers in emerging markets von Pels, Jaqueline, Sheth, Jagdish N.

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Impact of Covid-19 on consumer behavior: Will the old habits return or die? von Sheth, Jagdish

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The impact of the product to service shift in industrial markets and the evolution of the sales organization von Sheth, Jagdish N., Sharma, Arun

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Toward an integrative theory of marketing von Parvatiyar, Atul, Sheth, Jagdish N.

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