Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics von Ramadania, Ramadania, Suh, Jaebeom, Rosyadi, Rosyadi, Purmono, Bintoro Bagus, Rahmawati, Rahmawati

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Differential Effects of Preferential Treatment Levels on Relational Outcomes von Lacey, Russell, Suh, Jaebeom, Morgan, Robert M.

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Transaction-specific satisfaction and overall satisfaction: an empirical analysis von Jones, Michael A, Suh, Jaebeom

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Impairment effects of creative ads on brand recall for other ads von Jin, Hyun Seung, Kerr, Gayle, Suh, Jaebeom

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Chinese Tourist Shopping Satisfaction and Brand Attitude to Korean Cosmetics : A Disconfirmation Approach von Ju-Hee Yoon, Jaebeom Suh, Jae-Gyun Kim, Yongcheol Hwang

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Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals von Jin, Hyun Seung, Kim, Hyoje Jay, Suh, Jaebeom, Sheehan, Ben, Meeds, Robert

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How CSR impact meaning of work and dysfunctional customer behavior von Kim, Jiyoung, Kim, Hae-Ryong, Lacey, Russell, Suh, Jaebeom

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Reinforcement learning and risk preference in equity linked notes markets von Song, Reo, Jang, Sungha, Wang, Yingdi, Hanssens, Dominique M., Suh, Jaebeom

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The power of creative advertising: creative ads impair recall and attitudes toward other ads von Jin, Hyun Seung, Kerr, Gayle, Suh, Jaebeom, Kim, Hyoje Jay, Sheehan, Ben

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How CSR serves as a preventive mechanism for coping with dysfunctional customer behavior von Kim, Jiyoung, Lacey, Russell, Kim, Hae-Ryong, Suh, Jaebeom

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Chinese Tourist Shopping Satisfaction and Brand Attitude to Korean Cosmetics : A Disconfirmation Approach von Yoon, Ju-Hee, Hwang, Yong-Cheol, Suh, Jaebeom, Kim, Jae-Gyun

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Organizational citizenship behaviors and service quality as external effectiveness of contact employees von Yoon, Mahn Hee, Suh, Jaebeom

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Product Classifications Revisited with Transparency Effect von Suh, Jaebeom, Schmelz, Dawn Deeter, Suh, Taehyun, Jin

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Product Classifications Revisited with Transparency Effect von Jaebeom Suh, Dawn Deeter-Schmelz, Taehyun Suh, Hyun Seung Jin

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Environmental influences in corporate brand identification and outcomes von Donavan, D. Todd, Janda, Swinder, Suh, Jaebeom

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Exploring the role of culture in trust development with service providers von Suh, Jaebeom, Janda, Swinder, Seo, Sunhee

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Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm von Jin, Hyun Seung, Suh, Jaebeom, Donavan, D. Todd

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Product Classifications Revisited with Transparency Effect: A Forgotten Link Between Consumer Research and Marketing Strategy von Suh, Jaebeom, Deeter-Schmelz, Dawn, Suh, Taehyun, Jin, Hyun Seung

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Benevolence in the importerexporter relationship von Lee, DongJin, Lee, Moonkyu, Suh, Jaebeom

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Benevolence in the importer-exporter relationship von Lee, Dong-Jin, Lee, Moonkyu, Suh, Jaebeom

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