The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction von Kim, Daehwan, Ko, Yong Jae

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Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship von Ko, Yong Jae, Chang, Yonghwan, Park, Chanmin, Herbst, Frikkie

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Effects of Relative Size and Homogeneity of Sports Fan Community on Potential Fans' Support Intentions von Asada, Akira, Ko, Yong Jae, Jang, Wonseok (Eric)

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The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework von Kim, Yu Kyoum, Trail, Galen, Ko, Yong Jae

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Assessment of event quality in major spectator sports von Jae Ko, Yong, Zhang, James, Cattani, Kevin, Pastore, Donna

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A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective von Ko, Yong Jae, Chang, Yonghwan, Jang, Wonseok, Sagas, Michael, Spengler, John Otto

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Athlete reputational crisis and consumer evaluation von Sato, Shintaro, Ko, Yong Jae, Park, Chanmin, Tao, Weiting

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The impact of relationship quality on attitude toward a sponsor von Kyoum Kim, Yu, Jae Ko, Yong, James, Jeffery

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Consumers' Intention to Attend Soccer Events: Application and Extension of the Theory of Planned Behavior von Eddosary, Melfy, Ko, Yong Jae, Sagas, Michael, Kim, Hee Youn

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Sport Management and Marketing: Overview and Recommendation for Future Research. [Gestión y marketing deportivo: Revisión y recomendación para investigaciones futuras] von Yong Jae Ko

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Determinants of Word-of-Mouth Influence in Sport Viewership von Asada, Akira, Ko, Yong Jae

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Conceptualizing Relative Size and Entitativity of Sports Fan Community and Their Roles in Sport Socialization von Asada, Akira, Ko, Yong Jae

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The role of involvement and identification on event quality perceptions and satisfaction: A case of US Taekwondo Open von Jae Ko, Yong, Kyoum Kim, Yu, Kil Kim, Min, Hak Lee, Jeoung

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Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness von Chang, Yonghwan, Ko, Yong Jae

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Diversity, equity and inclusion in the sport metaverse von Cunningham, George B., Ko, Yong Jae

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Dimensions of motivation associated with playing sport video games: Modification and extension of the Sport Video Game Motivation Scale von Cianfrone, Beth A., Zhang, James J., Jae Ko, Yong

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The effects of association strength on attention and product evaluation von Chang, Yonghwan, Ko, Yong Jae

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The role of involvement and identification on event quality perceptions and satisfaction von Jae Ko, Yong, Kyoum Kim, Yu, Kil Kim, Min, Hak Lee, Jeoung

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Interplay between ABA and GA Modulates the Timing of Asymmetric Cell Divisions in the Arabidopsis Root Ground Tissue von Lee, Shin Ae, Jang, Sejeong, Yoon, Eun Kyung, Heo, Jung-Ok, Chang, Kwang Suk, Choi, Ji Won, Dhar, Souvik, Kim, Gyuree, Choe, Jeong-Eun, Heo, Jae Bok, Kwon, Chian, Ko, Jae-Heung, Hwang, Yong-Sic, Lim, Jun

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Evaluation of the characteristics using slow strain rate tests of 5456 Al-Mg alloy for ship construction von Kim, Seong-Jong, Ko, Jae-Yong, Han, Min-Su

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