Parental mediation of teenagers’ video game playing: Antecedents and consequences von Wonsun, Shin, Jisu, Huh

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Journal of Advertising Research Quality and Ethics Guidelines von Huh, Jisu

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Future of the Journal of Advertising in the Rapidly Changing World von Huh, Jisu

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Tweens' Online Privacy Risks and the Role of Parental Mediation von Shin, Wonsun, Huh, Jisu, Faber, Ronald J.

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Technologies in service communication: looking forward von Mahr, Dominik, Huh, Jisu

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Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging von Huh, Jisu

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Intentional ad-viewing to support video creators on digital video-sharing platforms von Kim, Eunah, Huh, Jisu

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Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients’ beliefs and medication adherence von Im, Heewon, Huh, Jisu

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The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs von Darmawan, Ida, Huh, Jisu

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Effects of different sponsorship disclosure message types on consumers' trust and attitudes von Pfeuffer, Alexander, Huh, Jisu

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Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising von JISU, HUH, DELORME, DENISE E, REID, LEONARD N

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Advancing Computational Advertising: Conceptualization of the Field and Future Directions von Huh, Jisu, Malthouse, Edward C.

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Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions von Helberger, Natali, Huh, Jisu, Milne, George, Strycharz, Joanna, Sundaram, Hari

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ChatGPT, AI Advertising, and Advertising Research and Education von Huh, Jisu, Nelson, Michelle R., Russell, Cristel Antonia

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Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence von Xu, Hao, Das, Debarati, Huh, Jisu, Rim, Hyejoon, Srivastava, Jaideep

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Young adults’ acceptance of data-driven personalized advertising: Privacy and Trust Equilibrium (PATE) model von Shin, Wonsun, Kim, Eunah, Huh, Jisu

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Urgent topics for advertising research: addressing critical gaps in the literature von Huh, Jisu, Xu, Hao, Abdollahi, Maral

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Influence of Consumers' Temporary Affect on Ad Engagement: A Computational Research Approach von Lu, Xinyu, Das, Debarati, Huh, Jisu, Srivastava, Jaideep

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Special Section Introduction-Reimagining Advertising Research: 50 Years and Beyond von Huh, Jisu, Faber, Ronald J.

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Introduction to Computational Advertising Research Methodology Themed Issue von Huh, Jisu, Nelson, Michelle R., Russell, Cristel Antonia

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