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    Preliminary Study of Perceived Enjoyment, Impulse Buying Tendency, Gamification, and Online Purchase Intention on e-Commerce using Stimulus-Organism-Response (S-O-R)

    Preliminary Study of Perceived Enjoyment, Impulse Buying Tendency, Gamification, and Online Purchase Intention on e-Commerce using Stimulus-Organism-Response (S-O-R) von Izzuddin Abd Kadir, Muhammad Farhan, Sulaiman, Zuraidah, Hasbullah, Nornajihah Nadia, Tuan, Joe Lo Ying


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