WOM Effectiveness in Improving the Purchasing Behavior: Comparative Study on the Private Hospitals Inpatients in Jordan and Saudi Arabia von Al-Nsour, Iyad A.

Volltext

The Impact of applying the Blue Ocean Strategy on the Competitive Advantage of Commercial Banks in Saudi Arabia von Al Nsour, Iyad A.

Volltext

The Fiscal Policy Instruments and the Economic Prosperity in Jordan von Jumah A. ALZYADAT, Iyad A. AL-NSOUR

Volltext

Enhancing Customers’ Satisfaction Using Loyalty Rewards Programs: Evidence from Jordanian Banks von ALNSOUR, Iyad A, ALNSOUR, Ibrahim R, ALOTOUM, Firas J

Volltext

The Impact of Entertainment on Buyers’ Decisions via Facebook: Jordanian Youth Behavior of E-Fashion Stores Context von Al-Nsour, Iyad A, Tarofder, Arun Kumar

Volltext

IMPACT OF THE FINANCIAL CONTROL OF MARKETING COMMUNICATION ACTIVITIES ON COMPETITIVE ADVANTAGE OF SAUDI SERVICE ORGANIZATIONS von Dr. Majed A. Al Abdulkareem, Prof. Iyad A. Al Nsour

Volltext

THE IMPACT OF FINANCIAL INTEGRATION IN THE IMC MODEL ON BUSINESS PERFORMANCE: EVIDENCE FROM SAUDI ARABIA von Dr. Majed A. Al Abdulkareem, Prof. Iyad A. Al Nsour

Volltext

THE BUYING RESPONSE MODEL “ATR” FOR SPORTS SPONSORSHIP ACTIVITIES -EVIDENCE FROM SPORTS SPONSORSHIP MARKET IN JORDAN von Prof Iyad A. Al-Nsour, Dr. Firas Jamil Al-Otoum

Volltext

SAUDI WOMEN RESPONSE TOWARD THE PRICE DISCOUNTS IN THE LOCAL RETAIL MARKETS von Dr. Iyad A. Al-Nsour, Dr. Hassan M. Somili

Volltext

THE ROLE OF SPORTS SPONSORSHIP IN IMPROVING BRAND EQUITY A STUDY ON THE SAUDI AUDIENCE IN RIYADH von Al-Nsour, Dr. Iyad A

Volltext

EFFECT OF SALES PROMOTION PROGRAMS ON PURCHASING BEHAVIOR AT HYPERMARKETS IN RIYADH, KSA von Al-Nsour, Dr. Iyad A.

Volltext

Impact of Social Networks Safety on Marketing Information Quality in the COVID-19 Pandemic in Saudi Arabia von Iyad A. AL-NSOUR, Hassan M. SOMILI, Mahmoud I. ALLAHHAM

Volltext

Effects of Cash and Non-Cash Communications on Brand Awareness: An Empirical Evidence from Saudi Arabia von Iyad A. AL-NSOUR, Saud A. AL-SAHLI

Volltext

The Fiscal Policy Instruments and the Economic Prosperity in Jordan von ALZYADAT, Jumah A, AL-NSOUR, Iyad A

Volltext

Effect of innovation in communication message on financial customer relationships: New evidence from Saudi Arabia von Al-Nsour, Abdulrahman Ibrahim Al-Ayyaf Iyad Abdel Fattah

Volltext