Technology paternalism: Development and validation of a measurement scale von Rochi, Martin, Rauschnabel, Philipp A, Renner, Karl‐Heinz, Ivens, Björn S

Volltext

Firm-internal key account management networks: Framework, case study, avenues for future research von Ivens, Björn S., Pardo, Catherine, Niersbach, Barbara, Leischnig, Alexander

Volltext

Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises von Rauschnabel, Philipp A., Kammerlander, Nadine, Ivens, Björn S.

Volltext

Differentiation and alignment in KAM implementation von Pardo, Catherine, Ivens, Björn S., Wilson, Kevin

Volltext

Relational norms in customer–company relationships: Net and configurational effects von Paulssen, Marcel, Leischnig, Alexander, Ivens, Björn S., Birk, Mattias M.

Volltext

When Stress Frustrates and When It Does Not: Configural Models of Frustrated versus Mellow Salespeople von Leischnig, Alexander, Ivens, Björn S., Henneberg, Stephan C.

Volltext

Assessing and strengthening internal alignment of new marketing units: An interpretative tool von Pardo, Catherine, Ivens, Björn S., Wilson, Kevin

Volltext

A new conceptual lens for marketing: a configurational perspective based on the business model concept von Leischnig, Alexander, Ivens, Björn S., Kammerlander, Nadine

Volltext

Key account management formalization and effectiveness: A fuzzy-set qualitative comparative analysis von Feste, Jasmin, Ivens, Björn S., Pardo, Catherine

Volltext

Key Account Management: Selling? Providing Services? … Or Both? von Ivens, Björn S., Niersbach, Barbara, Pardo, Catherine

Volltext

Open sustainability: Conceptualization and considerations von Chakrabarti, Ronika, Henneberg, Stephan C., Ivens, Björn S.

Volltext

Toward a better understanding of value destruction: The case of food waste von Gibbert, Michael, Ivens, Björn S., Leischnig, Alexander

Volltext

Key account management as a firm capability von Ivens, Björn S., Leischnig, Alexander, Pardo, Catherine, Niersbach, Barbara

Volltext

Augmented and virtual reality in managing B2B customer experiences von Wieland, Désirée A.C., Ivens, Björn S., Kutschma, Elizaveta, Rauschnabel, Philipp A.

Volltext

Mind the gap: A process model for diagnosing barriers to key account management implementation von Leischnig, Alexander, Ivens, Björn S., Niersbach, Barbara, Pardo, Catherine

Volltext

The Hijacking Effect of Ambient Scent von Maiwald, Denise, Ahuvia, Aaron, Ivens, Björn S., Rauschnabel, Philipp A.

Volltext

Influence of Future Time Perspective on Involvement: an Approach With Two Studies von Scholz, Stefanie, Illich, Yvonne, Ivens, Björn S, Steul-Fischer, Martina

Volltext

Geschäftsmodelle in Der Digitalen Welt: Strategien, Prozesse Und Praxiserfahrungen von Becker, Wolfgang, Eierle, Brigitte, Fliaster, Alexander, Ivens, Bjorn, Leischnig, Alexander, Pflaum, Alexander, Sucky, Eric

Volltext

When Stress Frustrates and When It Does Not: Configural Models of Frustrated versus Mellow Salespeople: WHEN STRESS FRUSTRATES AND WHEN IT DOES NOT von Leischnig, Alexander, Ivens, Björn S., Henneberg, Stephan C.

Volltext

Managerial implications of research on inter-organizational interfaces von Ivens, Björn S, PARDO, Catherine

Volltext