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International consumer behavior: Its impact on marketing strategy development by A. Coskun Samli. Westport, CT: Quorum Books, 186 + xviii pages. $dollar;59.95. and Consumer Behavior: Implications for Marketing Strategy (6th edition), by Del I. Hawkins, Roger J. Best, and Kenneth A. Coney. Chicago: Richard D. Irwin, Inc. 649 + xix pages. $dollar;66.95
Veröffentlicht in The Journal of product innovation management
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