Developing River Tourism on the Petagas River, Sabah: Understanding Community Perceptions and Potential Level of Engagement von Fiffy Hanisdah Saikim, Fiffy Hanisdah Saikim, Ing Grace Phang, Ing Grace Phang, Marry Tracy Pawan, Marry Tracy Pawan, Bruce Prideaux, Bruce Prideaux

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Offline Brand Outcomes of Instagram: Do Cognitive Network and Self-congruity Matter? von @ Grace, Phang Ing, Shien, Goh Yee

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Antecedents of Consumer Attitude towards Blogger Recommendations and its Impact on Purchase Intention von Phang Ing, Grace, Ming, Ting

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Exploring local community perspectives on the development of river tourism along the Petagas-Putatan River in Sabah, Malaysia von Chan, Jennifer Kim Lian, Tay, Kai Xin, Phang, Ing Grace

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Customer loyalty in Sabah full service restaurant von Ing, Phang Grace, Zheng Lin, Ng, Xu, Ming, Thurasamy, Ramayah

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Causes of Customers’ Cognitive Dissonance and Product Return Frequency: A Malaysian Packaged Food Context von Grace, Ing, Phang, Phang, Pei Ling, Ricadonna, Osman, Zaiton

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Is corporate rebranding a double-edged sword? Consumers` ambivalence towards corporate rebranding of familiar brands von Phang, Grace Ing

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Exploring the influence of technical and sensory factors on Malaysians' intention to adopt virtual tours in heritage travel von Phang, Ing Grace, Kong, Yuting Zylvia

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Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic von Phang, Ing Grace, K.P.D. Balakrishnan, Bamini, Ting, Hiram

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Guest editorial von Ting, Hiram, Phang, Grace Ing, Cheah, Jun-Hwa, Sarstedt, Marko

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Guest editorial von Ting Hiram, Phang Grace Ing, Jun-Hwa, Cheah, Sarstedt Marko

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Guest editorial von Ting, Hiram, Phang, Grace Ing, Cheah, Jun-Hwa, Sarstedt, Marko

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Adapting to the gig economy: Determinants of financial resilience among “Giggers” von Mohd Daud, Siti Nurazira, Osman, Zaiton, Samsudin, Shamzaeffa, Phang, Ing Grace

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Does sustainable consumption matter? Consumer grocery shopping behaviour and the pandemic von Phang, Ing Grace, Balakrishnan, Bamini KPD, Ting, Hiram

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Retirement Planning & Job Satisfaction: Cushion to Avoid Bridge Employment? von Osman, Zaiton, Ing@Grace, Phang, Adis, Azaze-Azizi Abd, Razli, Izyanti Awg, Majid, Mohd Rizwan Abd, Bujang, Imbarine

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Mini Seminar Road to Agribusiness Marketing Conference 2023: Perspective from the Stakeholders von Musa, Shahiida, Lim, Tze-Yin, Russell, Reuben, Leong, Choi-Meng, Phang, Ing @ Grace

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Key Success Factors, Marketing Opportunities and Challenges: A Case Study of Bonco Virgin Coconut Oil von Ing, Grace Phang, Chan, Jennifer Kim Lian, Lim, Tze Yin, Fresnido, Mia Bella R.

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Is corporate rebranding a double-edged sword? Consumers' ambivalence towards corporate rebranding of familiar brands von Phang, Grace Ing

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Purchase Behaviour in Advergame and the Effect of Brand Attitude as a Mediator von Adis, Azaze-Azizi Abdul, Kim, Hyung-Jun, Majid, Mohd Rizwan Abdul, Osman, Zaiton, Razli, Izyanti Awang, Ing, Grace Phang

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Mediation Role of Attitude towards Product Placement in Social Media von Abdul Adis, Azaze-Azizi, Ing, Grace Phang, Osman, Zaiton, Razli, Izyanti Awang, Pang, Yi Xuan, Sondoh Jr, Stephen Laison, Abdul Majid, Mohd Rizwan

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