Brand identity development von Ianenko, Marina, Stepanov, Mikhail, Mironova, Liubov

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Digital transformation of marketing activities in transport systems management during COVID-19: experience, problems, prospects von Ianenko, Marina, Ianenko, Mikhail, Shevchuk, Ekaterina

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Digital transformation strategies of trade enterprises: key areas, development and implementation algorithms von Ianenko, Marina, Ianenko, Mikhail, Kirillova, Tatyana, Amakhina, Svetlana, Nikitina, Natalya

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Innovative Promotion Technologies: Brand Management in the Digital Environment von Ianenko, Marina Borisovna, Ianenko, Mikhail Evgenievich, Shevchuk, Ekaterina Vladimirovna

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Peculiarities of product policy in the internet of things von Ianenko, Marina, Stepanov, Mikhail, Ianenko, Mikhail, Iliashenko, Svetlana

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Innovative digital technologies in the concept development of brand equity management von Ianenko, Marina, Ianenko, Mikhail, Mironova, Liubov, Ivanova, Victoriia, Bakharev, Vladimir

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Digital transformation of trade: problems and prospects of marketing activities von Ianenko, Marina, Ianenko, Mikhail, Huhlaev, Dmitriy, Martynenko, Oksana

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Measurement and Evaluation of China’s Regional Innovation Efficiency: Analysis Based on Network Super SBM-Malmquist Model von Li, Shuquan, Ianenko, Marina

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Marketing Complex in the Concept of Metaverse: Growth Options and Development Problems von Ianenko, Marina Borisovna, Ianenko, Mikhail Evgenievich, Nazarova, Elmira, Shevchuk, Ekaterina Vladimirovna

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FEATURES OF BRANDING IN RETAIL von Ianenko, Marina Borisovna, Ianenko, Michael Evgenevich

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