Communication Channels and Word of Mouth: How the Medium Shapes the Message von Berger, Jonah, Iyengar, Raghuram

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The Impact of Subscription Programs on Customer Purchases von Iyengar, Raghuram, Park, Young-Hoon, Yu, Qi

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Mega or Micro? Influencer Selection Using Follower Elasticity von Tian, Zijun, Dew, Ryan, Iyengar, Raghuram

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Informational Challenges in Omnichannel Marketing: Remedies and Future Research von Cui, Tony Haitao, Ghose, Anindya, Halaburda, Hanna, Iyengar, Raghuram, Pauwels, Koen, Sriram, S., Tucker, Catherine, Venkataraman, Sriraman

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Network Overlap and Content Sharing on Social Media Platforms von PENG, JING, AGARWAL, ASHISH, HOSANAGAR, KARTIK, IYENGAR, RAGHURAM

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Opinion Leadership and Social Contagion in New Product Diffusion von Iyengar, Raghuram, Van den Bulte, Christophe, Valente, Thomas W.

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The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment von ASCARZA, EVA, IYENGAR, RAGHURAM, SCHLEICHER, MARTIN

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Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach von Chen, Yupeng, Iyengar, Raghuram, Iyengar, Garud

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A Model of Consumer Learning for Service Quality and Usage von Iyengar, Raghuram, Ansari, Asim, Gupta, Sunil

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Correction to: Wharton Marketing: Where Academia Meets Practice von Bradlow, Eric T., Iyengar, Raghuram, Kahn, Barbara E., Lamberton, Catherine (Cait), Lodish, Leonard M., Meyer, Robert J., Wind, Yoram (Jerry)

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Wharton Marketing: Where Academia Meets Practice von Bradlow, Eric T., Iyengar, Raghuram, Kahn, Barbara E., Lamberton, Catherine (Cait), Lodish, Leonard M., Meyer, Robert J., Wind, Yoram (Jerry)

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Social Contagion in New Product Trial and Repeat von Iyengar, Raghuram, Van den Bulte, Christophe, Lee, Jae Young

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Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights von Kim, Mingyung, Bradlow, Eric T., Iyengar, Raghuram

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A Conjoint Model of Quantity Discounts von Iyengar, Raghuram, Jedidi, Kamel

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A Flexible Demand Model for Complements Using Household Production Theory von Stourm, Ludovic, Iyengar, Raghuram, Bradlow, Eric T.

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Delaying Reward Choice: Anticipating Choice Is More Motivating Than Choice Itself von Sharif, Marissa A, Iyengar, Raghuram

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Informational Challenges in Omnichannel Marketing: Remedies and Future Research von Cui, Tony Haitao, Ghose, Anindya, Halaburda, Hanna, Iyengar, Raghuram, Pauwels, Koen, Sriram, S, Tucker, Catherine, Venkataraman, Sriraman

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A Conjoint Approach to Multipart Pricing von Iyengar, Raghuram, Jedidi, Kamel, Kohli, Rajeev

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The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services von Iyengar, Raghuram, Jedidi, Kamel, Essegaier, Skander, Danaher, Peter J.

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Putting one-to-one marketing to work: Personalization, customization, and choice von Arora, Neeraj, Dreze, Xavier, Ghose, Anindya, Hess, James D., Iyengar, Raghuram, Jing, Bing, Joshi, Yogesh, Kumar, V., Lurie, Nicholas, Neslin, Scott, Sajeesh, S., Su, Meng, Syam, Niladri, Thomas, Jacquelyn, Zhang, Z. John

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