Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption von BROUGH, AARON R., WILKIE, JAMES E. B., MA, JINGJING, ISAAC, MATHEW S., GAL, DAVID

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Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods von Brough, Aaron R., Isaac, Mathew S.

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Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility? von ISAAC, MATHEW S., GRAYSON, KENT

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The Cure Effect: Individuals Demand Universal Access for Health Treatments That Claim to Eliminate Disease Symptoms von Isaac, Mathew S.

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Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey von Humphreys, Ashlee, Isaac, Mathew S., Wang, Rebecca Jen-Hui

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Bridging academia and industry: Reflections on the double legacy of Andy Zoltners (1945-2023) von Isaac, Mathew S.

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The Commission Effect: Framing Affects Perceived Magnitude of Identical Payouts von Isaac, Mathew S., Sevilla, Julio, Bagchi, Rajesh

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Bracing for the sting of disposal: Product purgatories encourage mental simulation of the disposal process von Isaac, Mathew S., Vinoo, Poornima

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Collateral Damage? Consequences of Radically Transparent Reviews in Health Care von Isaac, Mathew S.

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Affective debiasing: Focusing on emotion during consumption attenuates attribute framing effects von Poor, Morgan, Isaac, Mathew S.

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Priming skepticism: Unintended consequences of one‐sided persuasion knowledge access von Isaac, Mathew S., Grayson, Kent

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The Easy Addendum Effect: When Doing More Seems Less Effortful von Lai, Edward Yuhang, Sevilla, Julio, Isaac, Mathew S., Bagchi, Rajesh

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Brand extension failure and parent brand penalty: The role of implicit theories von Jain, Shailendra Pratap, Mathur, Pragya, Isaac, Mathew S., Mao, Huifang, Maheswaran, Durairaj

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Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices von Koschmann, Anthony, Isaac, Mathew S.

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Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments von Sevilla, Julio, Isaac, Mathew S., Bagchi, Rajesh

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Anxiety, Cognitive Availability, and the Talisman Effect of Insurance von Schindler, Robert M., Isaac, Mathew S., Dolansky, Eric, Adams, Grant C.

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The Top-Ten Effect: Consumers’ Subjective Categorization of Ranked Lists von Isaac, Mathew S., Schindler, Robert M.

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The Perfection Premium von Isaac, Mathew S., Spangenberg, Katie

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Trust Does Beget Trustworthiness and Also Begets Trust in Others von Cohen, Marc A., Isaac, Mathew S.

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Strategic use of just-below numbers in packaged-foods calorie information von Schindler, Robert M., Isaac, Mathew S., Wang, Rebecca Jen-Hui

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