A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector von Kim, Ji-Hern, Hyun, Yong J.

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The importance of social and ideal social dimensions in self-congruity research von Kim, Ji-Hern, Hyun, Yong J.

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Cultural Adaptation of Business Expatriates in the Host Marketplace von Jun, Sunkyu, Gentry, James W., Hyun, Yong J.

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Financing as a Marketing Strategy von Seog, S. Hun, Hyun, Yong J

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The moderating effect of self-esteem on consumer responses to global positioning in advertising von Jun, Sunkyu, Jeong, Yoojeong, Gentry, James W., Hyun, Yong J.

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Effects of perceived behavioral control on the consumer usage intention of e-coupons von Kang, Hyunmo, Hahn, Minhi, Fortin, David R., Hyun, Yong J., Eom, Yunni

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Context Effects and Context Maps for Positioning von Hahn, Minhi, Won, Eugene, Kang, Hyunmo, Hyun, Yong J.

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Does Suspense Spur or Hamper Consumer Creativity? von Park, Sungjun, Hyun, Yong J, Moreau, Page

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An Investigation of Newspaper Ad Memory as Affect Context Involvement and Ad Size-A Korean Case von Hyun, Yong J., Gentry, James W., Park, Chanwook, Jun, Sunkyu

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The effect of goal activation on the evaluation of hybrid products1 von KIM, MOON‐YONG, HYUN, YONG J., PARK, SEHOON

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The effect of goal activation on the evaluation of hybrid products 1 von KIM, MOON‐YONG, HYUN, YONG J., PARK, SEHOON

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Predicting Memory for Components of TV Commercials from EEG von Rothschild, Michael L., Hyun, Yong J.

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The effect of goal activation on the evaluation of hybrid products von KIM, MOON-YONG, HYUN, YONG J., PARK, SEHOON

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GEANT4 Monte Carlo simulation response of parallel plate avalanche counter for fast neutrons detection von Jamil, M., Jo, Hyun Yong, Rhee, J.T., Jeon, Y.J.

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컨조인트 모형의 속성 유의성을 검증하기 위한 새로운 비모수통계 검증법 von 한민희(Min Hi Hahn), 현진석(Jin Seok Hyun), 현용진(Yong J. Hyun), 강현모(Hyun Mo Kang), 박상준(Sang June Park), Krishnamurithi Lakshman

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Effects of perceived behavioral control on the consumer usage intention of e-coupons von Kang, Hyunmo, Hahn, Minhi, tin, David R, Hyun, Yong J, Eom, Yunni

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컨조인트 모형의 속성 유의성을 검증하기 위한 새로운 비모수통계 검증법 von Hahn, Min Hi, Kang, Hyun Mo, Hyun, Jin Seok, Park, Hyun, Yong J., Lakshman, Krishnamurithi

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A New Test of Attribute Significance forNonparametric Conjoint Models von Hahn, Minhi, Krishnamurthi, Lakshman, Kang, Hyunmo, Hyun, Jin-Seok, 박상준, Hyun, Yong J.

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Effects of Carbon Black on the Fatigue Life, Critical J-Value and Fracture Morphology and a New Estimated Equation for Natural Rubber von Kim, Jae-hoon, Jeong, Hyun-yong

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The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine von Jun, Sunkyu, Putrevu, Sanjay, Hyun, Yong J., Gentry, James W.

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