M‐payment service: Interplay of perceived risk, benefit, and trust in service adoption von Park, Jungkun, Amendah, Eklou, Lee, Younghee, Hyun, Hyowon

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Understanding self-service technology adoption by “older” consumers von Park, Jungkun, Kim, Dongyoup, Hyun, Hyowon

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Luxury product to service brand extension and brand equity transfer von Ahn, Jiseon, Park, Jung Kun, Hyun, Hyowon

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Examining antecedents of retail employees' propensity to leave von Park, Jungkun, Ahn, Jiseon, Hyun, Hyowon, Rutherford, Brian N

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The role of ambiances and aesthetics on millennials’ museum visiting behavior von Hyun, Hyowon, Park, Jungkun, Ren, Tianbao, Kim, Hyunjin

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The Role of Emotional Service Expectation Toward Perceived Quality and Satisfaction: Moderating Effects of Deep Acting and Surface Acting von Jeong, Ji Youn, Park, Jungkun, Hyun, Hyowon

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Do Emotional Laborers Help the Needy More or Less? The Mediating Role of Sympathy in the Effect of Emotional Dissonance on Prosocial Behavior von Park, Yun-Na, Hyun, Hyowon, Jhang, JiHoon

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The Role of Personality Traits Toward Organizational Commitments and Service Quality Commitments von Lee, Seungsin, Park, Jungkun, Back, Ki-Joon, Hyun, Hyowon, Lee, Suk Hyung

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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention von Park, Jungkun, Hyun, Hyowon, Thavisay, Toulany

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Relationship Bonds and Service Provider's Emotional Labor: Moderating Effects of Collectivism von Lee, Myoung-Soung, Han, Sang-Lin, Hong, Suji, Hyun, Hyowon

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Enhancing the role of flow experience in social media usage and its impact on shopping von Hyun, Hyowon, Thavisay, Toulany, Lee, Suk Hyung

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Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees von Hyun, Hyowon, Park, Jungkun, Yum, Jihwan, Lee, Sangwoo

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The effect of interior color on customers’ aesthetic perception, emotion, and behavior in the luxury service von Kim, Dongyoup, Hyun, Hyowon, Park, Jungkun

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Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust von Hyowon Hyun, JungKun Park, Weon Sang Yoo

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Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers von Hyowon Hyun, JungKun Park, Tuan Ba Pham, Tianbao Ren

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New generation commerce: The rise of live commerce (L-commerce) von Yun, Jeewoo, Lee, Don, Cottingham, Michael, Hyun, Hyowon

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Enhancing brand equity through multidimensional brand authenticity in the fashion retailing von Hyun, Hyowon, Park, JungKun, Hong, Eunpyo

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Customer response toward employees’ emotional labor in service industry settings von Gong, Taeshik, Park, JungKun, Hyun, Hyowon

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Role of multidimensional customer brand engagement on customer behavior for online grocery shopping von Park, JungKun, Hong, EunPyo, Ahn, Jiseon, Hyun, Hyowon

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When service providers become service recipients: negative spillover effects of burnout among luxury service providers von Hyun, Hyowon, Lee, Kyungwon Kyung, Chung, June-Ho, Park, Jungkun

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