Glocal Understandings: Female Readers' Perceptions of the New Woman in Chinese Advertising von Kineta H. Hung, Stella Yiyan Li, Belk, Russell W.

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A Social Institutional Approach to Identifying Generation Cohorts in China with a Comparison with American Consumers von Hung, Kineta H, Gu, Flora Fang, Yim, Chi Kin (Bennett)

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The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes von Hung, Kineta H., Li, Stella Yiyan

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E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales von Hung, Kineta, Tse, David K., Chan, Terri H.

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Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact von Chan, Terri H., Tse, Caleb H., Hung, Kineta

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Advertising Research in the Post-WTO Decade in China von Hung, Kineta, Tse, Caleb H., Cheng, Shirley Y. Y.

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ADVERTISING RESEARCH IN THE POST-WTO DECADE IN CHINA: Meeting the Internationalization Challenge von Hung, Kineta, Tse, Caleb H., Cheng, Shirley Y. Y.

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Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach von Hung, Kineta, Chan, Kimmy W., Tse, Caleb H.

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EXECUTIVE SUMMARIES von Dong, Maggie Chuoyan, Tse, David K., Hung, Kineta, Agarwal, James, Malhotra, Naresh K., Bolton, Ruth N., Navarro, Antonio, Acedo, Francisco J., Robson, Matthew J., Ruzo, Emilio, Losada, Fernando, Schumann, Jan H., v. Wangenheim, Florian, Stringfellow, Anne, Yang, Zhilin, Blazevic, Vera, Praxmarer, Sandra, Shainesh, G., Komor, Marcin, Shannon, Randall M., Jiménez, Fernando R., Dimofte, Claudiu V., Johansson, Johny K., Bagozzi, Richard P.

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Do Social Institutions Matter to Markets in Transition? Investigating Consumer Sentiment in China von Yim, Chi Kin (Bennett), Hung, Kineta, Zhou, Nan, Zhu, Jonathan J.H

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An Assessment of Methodological Development in Cross-Cultural Advertising Research: A Twenty-Year Review von Sin, Leo Y. M., Hung, Kineta, Cheung, Gordon W. H.

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An assessment of methodological development in cross-cultural advertising research: A twenty-year review von Sin, Leo Y M, Hung, Kineta, Cheung, Gordon W H

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