The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies von Hui, Sam K., Inman, J. Jeffrey, Huang, Yanliu, Suher, Jacob

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Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study von Chen, Ming, Burke, Raymond R., Hui, Sam K., Leykin, Alex

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Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior von Hui, Sam K., Bradlow, Eric T., Fader, Peter S.

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Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking von HUI, SAM K., HUANG, YANLIU, SUHER, JACOB, INMAN, J. JEFFREY

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Path Data in Marketing: An Integrative Framework and Prospectus for Model Building von Hui, Sam K, Fader, Peter S, Bradlow, Eric T

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Consumer preferences for color combinations: An empirical analysis of similarity-based color relationships von Deng, Xiaoyan, Hui, Sam K., Hutchinson, J. Wesley

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Assessing the Impact of Peer Educator Outreach on the Likelihood and Acceleration of Clinic Utilization among Sex Workers von Krishnamurthy, Parthasarathy, Hui, Sam K, Shivkumar, Narayanan, Gowda, Chandrasekhar, Pushpalatha, R

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Understanding shoppers’ attention to price information at the point of consideration using in-store ambulatory eye-tracking von Chen, Ming, Burke, Raymond R., Hui, Sam K., Leykin, Alex

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Beyond conjoint analysis: Advances in preference measurement von Netzer, Oded, Toubia, Olivier, Bradlow, Eric T., Dahan, Ely, Evgeniou, Theodoros, Feinberg, Fred M., Feit, Eleanor M., Hui, Sam K., Johnson, Joseph, Liechty, John C., Orlin, James B., Rao, Vithala R.

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From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts von Eliashberg, Jehoshua, Hui, Sam K, Zhang, Z. John

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Understanding repeat playing behavior in casual games using a Bayesian data augmentation approach von Hui, Sam K.

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Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer von Choi, Jeonghye, Hui, Sam K., Bell, David R.

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Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing von Hui, Sam K., Meyvis, Tom, Assael, Henry

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The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality von Hui, Sam K., Fader, Peter S., Bradlow, Eric T.

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Research Note--The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality von Hui, Sam K, Fader, Peter S, Bradlow, Eric T

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A parsimonious stochastic model for forecasting gamers' revenues in casinos von Hui, Sam K.

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Modeling DVD Preorder and Sales: An Optimal Stopping Approach von Hui, Sam K, Eliashberg, Jehoshua, George, Edward I

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Bayesian multi-resolution spatial analysis with applications to marketing von Hui, Sam K., Bradlow, Eric T.

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OPTIMAL PRICING USING ONLINE AUCTION EXPERIMENTS: A PÓLYA TREE APPROACH von George, Edward I., Hui, Sam K.

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Assessing Box Office Performance Using Movie Scripts: A Kernel-Based Approach von Eliashberg, Jehoshua, Hui, Sam K., Zhang, Z. John

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