What influences consumers' online medication purchase intentions and behavior? A scoping review von Limbu, Yam B, Huhmann, Bruce A

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Why Some People Are Hesitant to Receive COVID-19 Boosters: A Systematic Review von Limbu, Yam B, Huhmann, Bruce A

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Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review von Limbu, Yam B, Huhmann, Bruce A

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Fair Balance of Prescription Drug Information on Legitimate and Illegitimate Online Pharmacy Websites von Huhmann, Bruce A, Limbu, Yam B

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Perfect social media image posts: symmetry and contrast influence consumer response von Kostyk, Alena, Huhmann, Bruce A

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Literacy matters in marketing von Huhmann, Bruce A

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Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters von Limbu, Yam B., Huhmann, Bruce A.

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Illicit Online Pharmacies: A Scoping Review von Limbu, Yam B, Huhmann, Bruce A

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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising von Myers, Susan D., Deitz, George D., Huhmann, Bruce A., Jha, Subhash, Tatara, Jennifer H.

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Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda von Limbu, Yam B., Huhmann, Bruce A.

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Anthropomorphic responses to new-to-market logos von Payne, Collin R., Hyman, Michael R., Niculescu, Mihai, Huhmann, Bruce A.

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Combinatory and Separative Effects of Rhetorical Figures on Consumers’ Effort and Focus in Ad Processing von Mothersbaugh, David L., Huhmann, Bruce A., Franke, George R.

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Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general von Huhmann, Bruce A., Limbu, Yam B.

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Effects of age, need for cognition, and affective intensity on advertising effectiveness von McKay-Nesbitt, Jane, Manchanda, Rajesh V., Smith, Malcolm C., Huhmann, Bruce A.

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Readability of Korean-Language advertising disclosures moderates knowledge effects von Lee, Taejun (David), Huhmann, Bruce A, Yun, TaiWoong

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Strategic consequences of self-service technology evaluations von Taillon, Brian J., Huhmann, Bruce A.

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Emerging masculinities in Chinese luxury social media marketing von Jiang, Jiani, Huhmann, Bruce A, Hyman, Michael R

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Social relationships and social anxiety appeals in direct-to-consumer advertising von Good, Megan C., Huhmann, Bruce A.

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A model of consumer financial numeracy von Huhmann, Bruce A, McQuitty, Shaun

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Content and compliance of pharmaceutical social media marketing von Huhmann, Bruce A, Limbu, Yam B

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