Explaining buyers' responses to sellers' violation of trust von Wang, Sijun, Huff, Lenard C

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Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages von Huff, Lenard C, Robinson, William T

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Cross-Cultural Business Research: Introduction to the special issue von Huff, Lenard C., Smith, Scott M.

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Cross-Cultural Issues in International Consumer Marketing: Introduction to the Special Section von Huff, Lenard C.

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The Development and Consequences of Trust in Student Project Groups von Huff, Lenard C., Cooper, Joanne, Jones, Wayne

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The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age von Henderson, Geraldine Rosa, Guzmán, Francisco, Huff, Lenard, Motley, Carol M.

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A Model of Managerial Response to Sales Promotions: A Four-Country Analysis von Huff, Lenard C., Alden, Dana L.

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Explaining buyers'responses to sellers' violation of trust von Wang, Sijun, Huff, Lenard C

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An Investigation of Consumer Response to Sales Promotions in Developing Markets: A Three-Country Analysis von Huff, Lenard C, Alden, Dana L

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The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages von Huff, Lenard C., Robinson, William T.

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Managing the Sales Promotion Mix: Brand Managers' Response to Sales Promotions von Huff, Lenard C., Alden, Dana L., Tietje, Brian C.

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An Investigation of Consumer Response to Sales Promotion in Developing Markets: A Three Country Analysis von Huff, Lenard C, Alden, Dana L

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Managing the sales promotion mix: Brand mangers' response to sales promotions von Huff, Lenard C, Alden, Dana L, Tietje, Brian C

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Cross-cultural consumer and business research von Witkowski, Terrence H

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