Factors driving young users' engagement with Facebook: Evidence from Brazil von Oliveira, Mauro José de, Huertas, Melby Karina Zuniga, Lin, Zhibin

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The effect of “co‐creation with consumers” claims on purchase intention: The moderating role of product category performance information von Zuniga Huertas, Melby Karina, Pergentino, Ingrid

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Project-based learning through the lens of SEEM: enhancing implementation in the Brazilian context von Rieg, Denise, Maclennan, Maria Laura, Scramim, Fernando, Huertas, Melby, Augusto, Eryka

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Does Life Satisfaction influence the intention (We-Intention) to use Facebook? von Oliveira, Mauro José de, Huertas, Melby Karina Zuniga

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The effect of discount discrepancy on purchase intention: the moderation of justification von Zuniga Huertas, Melby Karina, Ferreira Lepre, Thais Rubia, Torres Urdan, André

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The role of the consumer’s affect in situations of discount discrepancy von Melby Karina Zuniga Huertas, Thais Rubia Ferreira Lepre

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How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention von Huertas, Melby Karina Zuniga, Hanna, Eduardo Kalil

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The Interaction Effect of Type of Message X YouTuber’s Media Metrics on Customers’ Responses and the Moderation of Conformity Intention von Zuniga Huertas, Melby Karina, Coelho, Tarcisio Duarte

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They know what the customer wants! Proposal and validation of a scale to evaluate the sales force integration into the product development process von Barrichello, Alcides, Melby Karina Zuniga Huertas

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Rational and emotional appeals in prescription drug advertising: study of a weight loss drug von Huertas, Melby Karina Zuniga, Campomar, Marcos Cortez

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Choosing ICT Tools: Proposition of a Model to Deliver Value for Clients von Grise, Paulo, Zuniga Huertas, Melby Karina

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A INFLUÊNCIA DA COMUNICAÇÃO DE AÇÕES SUSTENTÁVEIS CORPORATIVAS NA INTENÇÃO DE COMPRA E O EFEITO MODERADOR DO TIPO DE CONSUMIDOR von Oliveira Jr, Antonio Benedito, Zuninga Huertas, Melby Karina, Oliveira, Mauro José

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Satisfação, Confiança e Familiaridade no Varejo Online e o Papel Moderador da Experiência von Veludo-de-Oliveira, Tania Modesto, Huertas, Melby Karina Zuniga

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The role of the consumer’s affect in situations of discount discrepancy von Huertas, Melby Karina Zuniga, Lepre, Thais Rubia Ferreira

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Logística reversa: como as empresas comunicam o descarte de baterias e celulares? von Demajorovic, Jacques, Huertas, Melby Karina Zuniga, Boueres, Juliana Alves, Silva, Adilson Gonçalves da, Sotano, Aloisio Sousa

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Informação e Emoção na Propaganda: Uma Análise de Conteúdo na Internet no Brasil von Huertas, Melby Karina Zuniga, Segura, Antonio Cássio

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They know what the customer wants! Proposal and validation of a scale to evaluate the sales force integration into the product development process von Barrichello, Alcides, Huertas, Melby Karina Zuniga

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A Satisfação com a Vida Influencia a Intenção de Uso do Facebook? von De Oliveira, Mauro José, Huertas, Melby Karina Zuniga

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Beauty Filters 1 von Zuniga Huertas, Melby Karina

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Beauty Filters 1 von Zuniga Huertas, Melby Karina

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