Environmental self-identity, self-efficacy, and the emergence of green opinion leaders: An exploratory study von Chen, Wei-Ting, Hsieh, Ming-Huei

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Market innovation as an institutional reconciliation process: Two individual-level case studies von Lee, Chu-Heng, Hsieh, Ming-Huei

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Keep the Influencers! Exploring How Sacrifice Enhances “Creator Self-Identity” and Providing Practical Recommendations by the Marketing Mix: An Exploratory Study von Chen, Wei-Ting, Hsieh, Ming-Huei

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Extracting salient dimensions for automatic SOM labeling von Azcarraga, A.P., Ming-Huei Hsieh, Pan, S.L., Setiono, R.

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Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis von Hsieh, Ming-Huei, Pan, Shan-Ling, Setiono, Rudy

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Separating core and noncore knowledge: an application of neural network rule extraction to a cross-national study of brand image perception von Setiono, R., Pan, S.L., Ming-Huei Hsieh, Azcarraga, A.P.

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How to design contests and motivate participants to engage in crowd innovation contests von Tseng, Fang-Mei, Weng, Ju-Yin, Liu, Fang-Wen, Hsieh, Ming-Huei

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Understanding consumer heterogeneity: A business intelligence application of neural networks von Hayashi, Yoichi, Hsieh, Ming-Huei, Setiono, Rudy

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Universal appeals with local specifications von Hsieh, Ming-Huei, Lindridge, Andrew

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Case analysis of capability deployment in crisis prevention and response von Yang, Ta-Kai, Hsieh, Ming-Huei

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Managing Key Account Portfolios across the Process of Relationship Development: A Value Proposition-Desired Value Alignment Perspective von Ming-Huei, Hsieh, Wen-Chiung, Chou

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A case analysis of Savecom: The role of indigenous leadership in implementing a business intelligence system von Seah, Melody, Hsieh, Ming Huei, Weng, Pu-Dong

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Leader Driven Organizational Adaptation von Seah, Melody Siew May, Hsieh, Ming-Huei, Huang, Hsiu-Ying

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Measuring Global Brand Equity Using Cross-National Survey Data von Hsieh, Ming-Huei

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Sell on, sell to, or sell through: The sales performance implications of brand-platform selling arrangements von Wang, Hao, Good, Valerie, Lim, Joon Ho, Hsieh, Ming-Huei

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Market research applications of artificial neural networks von Azcarraga, A.P., Ming-Huei Hsieh, Setiono, R.

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An Investigation of Country-of-origin Effect Using Correspondence Analysis: A Cross-national Context von Hsieh, Ming-huei

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The accelerated internationalization of born global firms: a knowledge transformation process view von Ying Huang, Hsiu, Huei Hsieh, Ming

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An international branding strategy based on a case study of a Taiwanese firm von Ying Huang, Hsiu, Huei Hsieh, Ming

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Gay men's identity attempt pathway and its implication on consumption von Hsieh, Ming Huei, Wu, Shu Ling

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