Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self von Malär, Lucia, Krohmer, Harley, Hoyer, Wayne D., Nyffenegger, Bettina

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When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage von Kähr, Andrea, Nyffenegger, Bettina, Krohmer, Harley, Hoyer, Wayne D.

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Social Identity and the Service—Profit Chain von Homburg, Christian, Wieseke, Jan, Hoyer, Wayne D.

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Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success von Ernst, Holger, Hoyer, Wayne D., Rübsaamen, Carsten

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Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects von KOSCHATE-FISCHER, NICOLE, STEFAN, ISABEL V., HOYER, WAYNE D.

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The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products von Raghunathan, Rajagopal, Naylor, Rebecca Walker, Hoyer, Wayne D.

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Consumer Cocreation in New Product Development von Hoyer, Wayne D., Chandy, Rajesh, Dorotic, Matilda, Krafft, Manfred, Singh, Siddharth S.

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Immunizing customers against negative brand-related information von Merlo, Omar, Eisingerich, Andreas B., Hoyer, Wayne D.

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Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay von Homburg, Christian, Koschate, Nicole, Hoyer, Wayne D.

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Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness von Koschate-Fischer, Nicole, Hoyer, Wayne D., Stokburger-Sauer, Nicola E., Engling, Jan

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The Customer Relationship Management Process: Its Measurement and Impact on Performance von Reinartz, Werner, Krafft, Manfred, Hoyer, Wayne D.

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The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective von Homburg, Christian, Koschate, Nicole, Hoyer, Wayne D

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Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes von Suwelack, Thomas, Hogreve, Jens, Hoyer, Wayne D.

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Customer relationship management and company performance—the mediating role of new product performance von Ernst, Holger, Hoyer, Wayne D., Krafft, Manfred, Krieger, Katrin

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Transforming the Customer Experience Through New Technologies von Hoyer, Wayne D., Kroschke, Mirja, Schmitt, Bernd, Kraume, Karsten, Shankar, Venkatesh

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The Effect of Novel Attributes on Product Evaluation von Mukherjee, Ashesh, Hoyer, Wayne D.

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Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes von Homburg, Christian, Hoyer, Wayne D., Fassnacht, Martin

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The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations von Suher, Jacob, Hoyer, Wayne D.

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How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness von Fürst, Andreas, Pecornik, Nina, Hoyer, Wayne D.

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How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction von Schindler, David, Maiberger, Tobias, Koschate-Fischer, Nicole, Hoyer, Wayne D.

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