Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations von Ng, Sharon, Houston, Michael J.

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The Delivery of Mental Health Care: Where Are We and Where Are We Going? von Houston, J. Michael, M.D, Martini, D. Richard, M.D

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My JMR Editorship: A Life of π von Houston, Michael J.

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How valence, volume and variance of online reviews influence brand attitudes von Zablocki, Agnieszka, Schlegelmilch, Bodo, Houston, Michael J.

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Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information von Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.

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47.3 Understanding Career Choice and Trajectory Through the Lens of a Personal Narrative von Houston, J. Michael, Houston, J. Michael

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What is Consumer Well-Being to Asians? von Leong, Siew Meng, Ang, Swee Hoon, Cote, Joseph A., Lee, Yih Hwai, Houston, Michael J.

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Field Dependency and Brand Cognitive Structures von Ng, Sharon, Houston, Michael J.

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Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand von Zablocki, Agnieszka, Makri, Katerina, Houston, Michael J.

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Fading Optimism in Products: Temporal Changes in Expectations about Performance von Monga, Ashwani, Houston, Michael J.

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Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims von Heckler, Susan E., Keller, Kevin Lane, Houston, Michael J., Avery, Jill

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Conditions for a Picture-Superiority Effect on Consumer Memory von Childers, Terry L., Houston, Michael J.

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Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China von Eckhardt, Giana M., Houston, Michael J.

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Measurement of Individual Differences in Visual versus Verbal Information Processing von Childers, Terry L., Houston, Michael J., Heckler, Susan E.

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My JMR Editorship: A Life of von HOUSTON, MICHAEL J.

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Goal-Oriented Experiences and the Development of Knowledge von Huffman, Cynthia, Houston, Michael J.

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Corrigendum to ‘Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand’ [Journal of Interactive Marketing, Volume 46, May 2019, Pages... von Zablocki, Agnieszka, Makri, Katerina, Schlegelmilch, Bodo B., Houston, Michael J.

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The Effects of Brand Name Suggestiveness on Advertising Recall von Keller, Kevin Lane, Heckler, Susan E., Houston, Michael J.

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On the malleable nature of product meaning in China von Eckhardt, Giana M., Houston, Michael J.

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Fading Optimism in Products: Temporal Changes in Expectations About Performance von Monga, Ashwani, Houston, Michael J

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