Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing von Seele, Peter, Dierksmeier, Claus, Hofstetter, Reto, Schultz, Mario D.

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Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation von Hofstetter, Reto, Dahl, Darren W., Aryobsei, Suleiman, Herrmann, Andreas

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Successive Open Innovation Contests and Incentives: Winner‐Take‐All or Multiple Prizes? von Hofstetter, Reto, Zhang, John Z., Herrmann, Andreas

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Should You Really Produce What Consumers Like Online? Empirical Evidence for Reciprocal Voting in Open Innovation Contests von Hofstetter, Reto, Aryobsei, Suleiman, Herrmann, Andreas

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Social Ties and User-Generated Content: Evidence from an Online Social Network von Shriver, Scott K., Nair, Harikesh S., Hofstetter, Reto

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The creator’s dilemma: Resolving tensions between authenticity and monetization in social media von Hofstetter, Reto, Gollnhofer, Johanna Franziska

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A de-biased direct question approach to measuring consumers' willingness to pay von Hofstetter, Reto, Miller, Klaus M., Krohmer, Harley, Zhang, Z. John

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Beyond Scarcity: A Social Value-Based Lens for NFT Pricing von Hofstetter, Reto, Fritze, Martin P, Lamberton, Cait

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Unveiling the Mind of the Machine von Clegg, Melanie, Hofstetter, Reto, de Bellis, Emanuel, Schmitt, Bernd H

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How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches von MILLER, KLAUS M., HOFSTETTER, RETO, KROHMER, HARLEY, ZHANG, Z. JOHN

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Algorithms and dehumanization: a definition and avoidance model von Schultz, Mario D., Clegg, Melanie, Hofstetter, Reto, Seele, Peter

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Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing von Hofstetter, Reto, de Bellis, Emanuel, Brandes, Leif, Clegg, Melanie, Lamberton, Cait, Reibstein, David, Rohlfsen, Felicia, Schmitt, Bernd, Zhang, John Z.

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Temporary sharing prompts unrestrained disclosures that leave lasting negative impressions von Hofstetter, Reto, Rüppell, Roland, John, Leslie K.

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Learning from Highly Unstructured Data: Insight from Videos, Images and Audio von Hofstetter, Reto, Berger, Jonah A, Krishna, Aradhna

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Who Would Subscribe for a Car? - The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living von Greifenstein, Marvin, Schakols, Felix, Finken, David, Hofstetter, Reto

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What Do Consumers Think About Your Brand? Just Ask von Nann, Lucas, Finken, David, Zogaj, Adnan, Reiser, Stefan, Hofstetter, Reto

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Meet Robbie: Consequences of Nicknaming Autonomous Products von Zimmermann, Jenny, De Bellis, Emanuel, Hofstetter, Reto, Puntoni, Stefano

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Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation von Clegg, Melanie, Hofstetter, Reto, Blohm, Ivo, Bravin, Marc

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Cleaning with Dustin Bieber: Nicknaming Autonomous Products and the Evolving Relationship with New Technologies von Zimmermann, Jenny Lena, De bellis, Emanuel, Hofstetter, Reto, Puntoni, Stefano

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Context Even Matters in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality von Finken, David, Hofstetter, Reto, Krishna, Aradhna, Wangenheim, Florian

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