Product Experience Is Seductive von Hoch, Stephen J.

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Spending Time versus Spending Money von Okada, Erica Mina, Hoch, Stephen J.

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The Presence of Variety Reduces Perceived Quantity von Redden, Joseph P., Hoch, Stephen J.

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Positioning of Store Brands von Sayman, Serdar, Hoch, Stephen J, Raju, Jagmohan S

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Cherry-Picking von Fox, Edward J., Hoch, Stephen J.

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Dynamics of price premiums in loyalty programs von Sayman, Serdar, J. Hoch, Stephen

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Effective category management depends on the role of the category von Dhar, Sanjay K., Hoch, Stephen J., Kumar, Nanda

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The Variety of an Assortment von Hoch, Stephen J, Bradlow, Eric T, Wansink, Brian

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Why Store Brand Penetration Varies by Retailer von Dhar, Sanjay K, Hoch, Stephen J

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The Psychology of Decisions to Abandon Waits for Service von JANAKIRAMAN, NARAYAN, MEYER, ROBERT J., HOCH, STEPHEN J.

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Time-Inconsistent Preferences and Consumer Self-Control von Hoch, Stephen J., Loewenstein, George F.

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Exploiting the installed base using cross-merchandising and category destination programs von Drèze, Xavier, Hoch, Stephen J

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Consumption Vocabulary and Preference Formation von West, Patricia M., Brown, Christina L., Hoch, Stephen J.

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An Anchoring and Adjustment Model of Purchase Quantity Decisions von Wansink, Brian, Kent, Robert J., Hoch, Stephen J.

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Perceived Consensus and Predictive Accuracy: The Pros and Cons of Projection von Hoch, Stephen J

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Simplifying difficult calculations: consumer choice of two-part tariffs von Redden, Joseph P, Hoch, Stephen J

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Consumer learning: Advertising and the ambiguity of product experience von Hoch, S.J, Ha, Y.W

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Shelf management and space elasticity von Drèze, Xavier, Hoch, Stephen J., Purk, Mary E.

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Determinants of Store-Level Price Elasticity von Hoch, Stephen J., Kim, Byung-Do, Montgomery, Alan L., Rossi, Peter E.

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Low-Involvement Learning: Memory without Evaluation von Hawkins, Scott A., Hoch, Stephen J.

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