Emotional Contagion: A Brief Overview and Future Directions von Herrando, Carolina, Constantinides, Efthymios

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The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review von Jenneboer, Liss, Herrando, Carolina, Constantinides, Efthymios

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Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic von Dubbelink, Sanne Ichelle, Herrando, Carolina, Constantinides, Efthymios

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Does privacy assurance on social commerce sites matter to millennials? von Wang, Yichuan, Herrando, Carolina

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The Effects of Omni-Channel Retailing on Promotional Strategy von Schrotenboer, Dana, Constantinides, Efthymios, Herrando, Carolina, de Vries, Sjoerd

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The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study von Fehrenbach, David, Herrando, Carolina

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The Mediated Effect of Social Presence on Social Commerce WOM Behavior von Herrando, Carolina, Jiménez-Martínez, Julio, Martín-De Hoyos, María José

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Surfing or flowing? How to retain e-customers on the internet von Herrando, Carolina, Jimenez-Martinez, Julio, Martin de Hoyos, M. Jose

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The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing von Hemker, Sophie, Herrando, Carolina, Constantinides, Efthymios

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Tell me your age and I tell you what you trust: the moderating effect of generations von Herrando, Carolina, Jimenez-Martinez, Julio, Martin-De Hoyos, M.J

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Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study von Herrando, Carolina, Jiménez-Martínez, Julio, Martín-De Hoyos, María José, Constantinides, Efthymios

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Co-Creation with AI in B2B Markets: A Systematic Literature Review von Fehrenbach, David, Herrando, Carolina, Martín-De Hoyos, María José

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Influencer endorsement posts and their effects on advertising attitudes and purchase intentions von Herrando, Carolina, Martín‐De Hoyos, María José

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Informative initiatives as a useful tool to raise awareness of food waste. An application to higher education von Fraj-Andrés, Elena, Herrando, Carolina, Lucia-Palacios, Laura, Pérez-López, Raúl

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Passion at first sight: how to engage users in social commerce contexts von Herrando, Carolina, Jiménez-Martínez, Julio, Martín-De Hoyos, María José

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SOCIAL COMMERCE USERS' OPTIMAL EXPERIENCE: STIMULI, RESPONSE AND CULTURE von Herrando, Carolina, Jiménez-Martínez, Julio, Martín-De Hoyos, María José

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Students apprehension and affective inertia in a Twitter-based activity: Evidence from students of an economics degree von Fraj-Andrés, Elena, Herrando, Carolina, Lucia-Palacios, Laura, Pérez-López, Raúl

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From sPassion to sWOM: the role of flow von Herrando, Carolina, Jimenez-Martinez, Julio, Martin De Hoyos, M. Jose

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The generation of student engagement as a cognition-affect-behaviour process in a Twitter learning experience von Perez-Lopez, Raul, Gurrea-Sarasa, Raquel, Herrando, Carolina, Jose Martin-De Hoyos, Maria, Bordonaba-Juste, Victoria, Acerete, Ana Utrillas

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Social media y comercio electrónico. Pinterest como nueva herramienta comunicacional von Fondevila Gascón, Joan Francesc, Herrando Soria, Carolina, Beriain Bañares, Ana, del Olmo Arriaga, Josep Lluís

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