Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task von Wang, Yong Jian, Hernandez, Monica D., Minor, Michael S.

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Escaping the corner of death? An eye-tracking study of reading direction influence on attention and memory von Hernandez, Monica D., Wang, Yong, Sheng, Hong, Kalliny, Morris, Minor, Michael

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Effect of intergroup-based emotions on attitude towards cross-ethnic products von Oyedele, Adesegun, Hernandez, Monica D.

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Modeling word of mouth vs. media influence on videogame preorder decisions: A qualitative approach von Hernandez, Monica D., Handan, Vicdan

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Modeling satisfaction and repurchase intentions of mobile smart wristbands: the role of social mindfulness and perceived value von Oyedele, Adesegun, Saldivar, Roberto, Hernandez, Monica D, Goenner, Emily

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Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice von Hernandez, Monica D., Chapa, Sindy

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Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy von Jian Wang, Yong, Hernandez, Monica D., Minor, Michael S., Wei, Jie

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False recall of brands in advergames: a cross-country comparison von Hernandez, Monica D, Minor, Michael S

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Do Individualists Complain More than Collectivists? A Four-Country Analysis on Consumer Complaint Behavior von Chapa, Olga, Hernandez, Monica D., Wang, Yong J., Skalski, Cali

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Investigating the effect of arousal on brand memory in advergames: Comparing qualitative and quantitative approaches von Hernandez, Monica D., Minor, Michael S.

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Determinants of children's attitudes towards "advergames": the case of Mexico von Hernandez, Monica D

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Consumer responses to East‐West writing system differences: A literature review and proposed agenda von Hernandez, Monica D., Minor, Michael S.

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Consumer responses to East-West writing system differences von Hernandez, Monica D., Minor, Michael S.

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Players' Attitudes Toward Preorders and Adoption Intention of New Videogames: a Qualitative Approach von Hernandez, Monica D, Vicdan, Handan

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Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China von Hernandez, Monica D., Wang, Yong Jian, Minor, Michael S., Liu, Qian

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Consumer responses to EastWest writing system differences von Hernandez, Monica D., Minor, Michael S.

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Investigating the effect of arousal on brand memory in advergames von Hernandez, Monica D, Minor, Michael S

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Superstitious beliefs in consumer evaluation of brand logos von Jian Wang, Yong, Hernandez, Monica D, Minor, Michael S, Wei, Jie

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Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda: An Abstract von Hernandez, Monica D.

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Investigating the Malinchism-Nationalism Paradox in Hispanic TV Advertising: An Abstract von Oyedele, Adesegun, Hernandez, Monica D.

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