Handbook of Cross-Cultural Marketing von Herbig, Paul A.

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The Effect of Information Overload on the Innovation Choice Process: Innovation Overload von Herbig, Paul A., Kramer, Hugh

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Karoshi: Salaryman Sudden Death Syndrome von Herbig, Paul A, Palumbo, Frederick A

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The effect of culture on the adoption process: A comparison of Japanese and American behavior von Herbig, Paul A., Palumbo, Fred

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A cusp catastrophe model of the adoption of an industrial innovation von Herbig, Paul A

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Innovation - Japanese style von Herbig, Paul A, Palumbo, Frederick A

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Serving the aftermarket in Japan and the United States von Herbig, Paul A., Palumbo, Frederick

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The impact of marketing signals on strategic decision-making ability and profitability von Herbig, Paul A, Milewicz, John

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Do's and don'ts of cross-cultural negotiations von Herbig, Paul A., Kramer, Hugh E.

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Innovation Inertia: THE POWER OF THE INSTALLED BASE von Herbig, Paul A, Kramer, Hugh

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The Effect of Information Overload on the Innovation ChoiceProcess von Herbig, Paul A., Kramer, Hugh

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The rise and fall of Great Britain's technological leadership: Is the United States following in Britain's footsteps? von Herbig, Paul A.

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How the diffusion of industrial innovations is different from new retail products von Day, Ralph L., Herbig, Paul A.

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Japan′s Shinjinrui: the new breed von Herbig, Paul A, Borstorff, Pat

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Innovation and product liability von Herbig, Paul A., Golden, Jim

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Japans Shinjinrui the new breed von Herbig, Paul A., Borstorff, Pat

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Game theory in marketing: Applications, uses and limits von Herbig, Paul A.

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When in Japan, Do as the Japanese Do; When in Rome, Do as the Japanese Do: The Achilles’ Heel of Japanese Business Philosophy von Herbig, Paul A, Milam, Robert

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A Brief Examination of the Japanese Innovative Process von Herbig, Paul A, Palumbo, Fred

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Low Tech Innovation: Resurveying the Basic Meaning of Innovation von Herbig, Paul A, Kramer, Hugh

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