The Antifa Marketing Model: Examination, Application, and Implications for Future Research von Henke, Lucy L

Volltext

Why Is II Okay to Deceive the Public: Should Public Relations Firms and Ad Agencies Be Required to Disclose the Sponsors of Astroturfing and Other Masked Persuasion Practices? von Henke, Lucy L

Volltext

Young Children's Perceptions of Cigarette Brand Advertising Symbols: Awareness, Affect, and Target Market Identification von Henke, Lucy L.

Volltext

Why Advertising Does Not Cause Smoking Initiation von Henke, Lucy L., Fontenot, Gwen

Volltext

Children And Internet Use: Perceptions Of Advertising, Privacy, And Functional Displacement von Henke, Lucy L., Fontenot, Gwen

Volltext

Can Internet Service Providers and Other Secondary Parties Be Held Liable for Deceptive Online Advertising? von Keaty, Anne, Johns, Roger J., Henke, Lucy L.

Volltext

Taking It To The Streets: Moving Scent Research Out Of The Lab von Henke, Lucy L., Fontenot, Gwen, Wallace, Frank

Volltext

Taking It To The Streets: Moving Scent Research Out Of The Lab von Henke, Lucy L, Fontenot, Gwen, Wallace, Frank

Volltext

Perceptions and use of news media by college students von Henke, Lucy L.

Volltext

Teletext Viewing Habits and Preferences von Henke, Lucy L, Donohue, Thomas R

Volltext

Black and White Children: Perceptions of TV Commercials von Donohue, Thomas R., Meyer, Timothy P., Henke, Lucy L.

Volltext

The Impact of Cable on Traditional TV News Viewing von Henke, Lucy L, Donohue, Thomas R, Cook, Christopher, Cheung, Diana

Volltext

A longitudinal analysis of the ad agency-client relationship: predictors of an agency switch von Henke, Lucy L

Volltext

A longitudinal analysis of the ad agency-client relationship von Henke, Lucy L

Volltext

Using displacement analysis to define the shop‐at‐home market. An Exploratory Study von Henke, Lucy L., Donohue, Thomas R.

Volltext

Using displacement analysis to define the shop-at-home market von Henke, Lucy L., Donohue, Thomas R.

Volltext

Black and White Children: Perceptions of TV Commercials: To what extent do they differ in sensing the intent and values of adult and child oriented commercials? von Donohue, Thomas R., Meyer, Timothy P., Henke, Lucy L.

Volltext

Toward a New Freedom of Expression for Broadcasters von Glasser, Theodore L, Henke, Lucy L

Volltext bestellen

Do Kids Know What TV Commercials Intend? von Donohue, Thomas R, Henke, Lucy L, Donohue, William A

Volltext

Learning about television commercials: The impact of instructional units on children's perceptions of motive and intent von Donohue, Thomas R., Henke, Lucy L., Meyer, Timothy P.

Volltext