Embedded Premium Promotion: Why It Works and How to Make It More Effective von Arora, Neeraj, Henderson, Ty

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Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs von Henderson, Ty, Arora, Neeraj

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Private Label Imitation of a National Brand: Implications for Consumer Choice and Law von ARIBARG, ANOCHA, ARORA, NEERAJ, HENDERSON, TY, KIM, YOUNGJU

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Efficient Design and Analysis for a Selective Choice Process von HENDERSON, TY, LIU, QING

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To Delay or Not to Delay: When Delayed Attributes Are Overweighted In Consumer Evaluations von Ghosh, Robina, Henderson, Ty, Hoyer, Wayne

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Private Label Imitation of a National Brand: Implications for Consumer Choice and Law von Aribarg, Anocha, Arora, Neeraj, Henderson, Ty, Kim, Youngju

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Noncompensatory Dyadic Choices von Arora, Neeraj, Henderson, Ty, Liu, Qing

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Advancing Non-compensatory Choice Models in Marketing von Aribarg, Anocha, Otter, Thomas, Zantedeschi, Daniel, Allenby, Greg M., Bentley, Taylor, Curry, David J., Dotson, Marc, Henderson, Ty, Honka, Elisabeth, Kohli, Rajeev, Jedidi, Kamel, Seiler, Stephan, Wang, Xin (Shane)

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Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective von Henderson, Ty, Arora, Neeraj

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In Defense of Thrasymachus von Henderson, T. Y.

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Ethics & human well-being von Bond, Edward J, Henderson, TY

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The Gap Between Good Strategy and Right Action von Henderson, T. Y.

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Real-Time Cellular Thermal Shift Assay to Monitor Target Engagement von Sanchez, Tino W., Ronzetti, Michael H., Owens, Ashley E., Antony, Maria, Voss, Ty, Wallgren, Eric, Talley, Daniel, Balakrishnan, Krishna, Leyes Porello, Sebastian E., Rai, Ganesha, Marugan, Juan J., Michael, Samuel G., Baljinnyam, Bolormaa, Southall, Noel, Simeonov, Anton, Henderson, Mark J.

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High-Throughput Cellular Thermal Shift Assay Using Acoustic Transfer of Protein Lysates von Owens, Ashley E, Iannotti, Michael J, Sanchez, Tino W, Voss, Ty, Kapoor, Abhijeet, Hall, Matthew D, Marugan, Juan J, Michael, Sam, Southall, Noel, Henderson, Mark J

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Commentary: Reviving the Messenger: A Response to Koljatic et al. (2021) von Mattern, Krista, Cruce, Ty, Henderson, Dianne, Gridiron, Tina, Casillas, Alex, Taylor, Melinda

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Zinc Finger Structures in the Human Immunodeficiency Virus Type 1 Nucleocapsid Protein Facilitate Efficient Minus- and Plus-Strand Transfer von Guo, J, Wu, T, Anderson, J, Kane, B F, Johnson, D G, Gorelick, R J, Henderson, L E, Levin, J G

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Estimating kinetic parameters from dynamic contrast-enhanced T(1)-weighted MRI of a diffusable tracer: standardized quantities and symbols von Tofts, P S, Brix, G, Buckley, D L, Evelhoch, J L, Henderson, E, Knopp, M V, Larsson, H B, Lee, T Y, Mayr, N A, Parker, G J, Port, R E, Taylor, J, Weisskoff, R M

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Functional Adult Myocardium in the Absence of Na+-Ca2+ Exchange: Cardiac-Specific Knockout of NCX1 von Henderson, Scott A, Goldhaber, Joshua I, So, Jessica M, Han, Tieyan, Motter, Christi, Ngo, An, Chantawansri, Chana, Ritter, Matthew R, Friedlander, Martin, Nicoll, Debora A, Frank, Joy S, Jordan, Maria C, Roos, Kenneth P, Ross, Robert S, Philipson, Kenneth D

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DECISION MAKING USING FRACTIONAL FLOW RESERVE IS ASSOCIATED WITH LOWER RATES OF INCOMPLETE REVASCULARIZATION COMPARED WITH ANGIOGRAPHIC GUIDED DECISION MAKING AMONGST PATIENTS WITH... von Layland, Jamie John, Carberry, Jaclyn, May, Vanessa T.Y, Lee, Matthew, Eteiba, Hany, Lindsay, Mitchell, Petrie, Mark, McEntegart, Margaret, Watkins, Stuart, Shaukat, Aadil, Oldroyd, Keith, Curzen, Nick, Sood, Arvind, Balachandran, Kanarath, Das, Rajiv, Junejo, Shahid, Hannah, Andrew, Stewart, Andrew, Henderson, Robert, McConnachie, Alex, Berry, Colin

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Assessment of the tumor microenvironment in cervix cancer using dynamic contrast enhanced CT, interstitial fluid pressure and oxygen measurements von Haider, Masoom A., Milosevic, Michael, Fyles, Anthony, Sitartchouk, Igor, Yeung, Ivan, Henderson, Elizabeth, Lockwood, Gina, Lee, Ting Y., Roberts, Timothy P.L.

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