Hotspot crowding and over-tourism: Antecedents of destination attractiveness von Jacobsen, Jens Kr. Steen, Iversen, Nina M., Hem, Leif E.

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Can Norway become a net-zero economy under scenarios of tourism growth? von Sun, Ya-Yen, Gössling, Stefan, Hem, Leif E., Iversen, Nina M., Walnum, Hans Jakob, Scott, Daniel, Oklevik, Ove

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Provenance associations as core values of place umbrella brands: A framework of characteristics von Iversen, Nina M., Hem, Leif E.

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Brand extension strategies: perceived fit, brand type, and culture influences von Buil, Isabel, de Chernatony, Leslie, Hem, Leif E

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Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway von Iversen, Nina M., Hem, Leif E.

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Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions von Hem, Leif E, Iversen, Nina M

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From Online to Offline Through Brand Extensions and Alliances von Bravo, Rafael, Hem, Leif E, Pina, José M

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Provenance associations as core values of place umbrella brands von Iversen, Nina M, Hem, Leif E

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Can advertisements for brand extensions revitalise flagship products? An experiment von Supphellen, Magne, Eismann, Øivind, Hem, Leif E.

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Factors Influencing Successful Brand Extensions von Hem, Leif E., de Chernatony, Leslie, Iversen, Nina M.

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Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions von Hem, Leif E., Iversen, Nina M.

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Influencer marketing and purchase intentions : how does influencer marketing affect purchase intentions? von Johansen, Ida Kristin, Guldvik, Camilla Sveberg

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Brand Extension Evaluations: Effects of Affective Commitment, Involvement, Price Consciousness and Preference for Bundling in the Extension Category von Hansen, Havard, Hem, Leif E

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Factors Influencing Successful Brand Extensions von Hem, Leif E., De Chernatony, Leslie, Iversen, Nina M.

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Transfer of Brand Equity in Brand Extensions: The Importance of Brand Loyalty von Hem, Leif E, Iversen, Nina M

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Online Brand Expansion Towards the Offline Setting: Which Way to Go?

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Kjedenes private merker – hvorfor vinner de frem? von Hem, Leif E.

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Kjedenes private merker – hvorfor vinner de frem? von Hem, Leif E.

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Kjedenes private merker – hvorfor vinner de frem? von Hem, Leif E

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Kjedenes private merker – hvorfor vinner de frem? von Hem, Leif E

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