The effects of a lack of social recognition on online communication behavior von Helm, Roland, Möller, Michael, Mauroner, Oliver, Conrad, Daniel

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Dynamic Service Innovation Capabilities for Servitisation - A Literature Review and Development of a Process Model von Graf, Yvonne, Helm, Roland

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Linking the types of market knowledge sourcing with sensing capability and revenue growth: Evidence from industrial firms von Endres, Herbert, Helm, Roland, Dowling, Michael

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Industrial innovation management in the age of digital transformation: The risk of too strong selling capabilities von Endres, Herbert, Auburger, Julia, Helm, Roland

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Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets von Helm, Roland, Gritsch, Stephanie

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Industrial service innovation: Exploring the transformation process to digital servitization in industrial goods companies von Soellner, Stephan, Helm, Roland, Klee, Patrick, Endres, Herbert

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Do business customers perceive what salespeople believe? Perceptions of salesperson adoption of innovations von Endres, Herbert, Helm, Roland, Schmitz, Christian, Hofstetter, Christine

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Analysis and evaluation of moderator effects in regression models: state of art, alternatives and empirical example von Helm, Roland, Mark, Antje

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An institutional perspective of public policy and network effects in the renewable energy industry: enablers or disablers of entrepreneurial behaviour and innovation? von Doblinger, Claudia, Dowling, Michael, Helm, Roland

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Exploring the Role of Product Development Capability for Transforming Marketing Intelligence into Firm Performance von Helm, Roland, Krinner, Stephanie, Endres, Herbert

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The impact of customer-specific and market-related variables on the preference for highly innovative products von Helm, Roland, Conrad, Daniel

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Differences in team performance: Gender versus ability von Städter, Silvio, Roider, Andreas, Dowling, Michael, Helm, Roland

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Pricing Decisions in International Industrial Markets – The Link between Standardization at Market Entry, Pricing Capability, and Price Reactions von Kreiter, Susanne, Helm, Roland

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Determinants of moral hazard in research and development supply relations: Empirical results beyond the agency‐theory explanation von Kloyer, Martin, Helm, Roland, Aust, Christin

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When and how often to externally commercialize technologies? a critical review of outbound open innovation von Helm, Roland, Endres, Herbert, Hüsig, Stefan

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Do Different Service Types Require Changes in NSD Processes at Industrial Manufacturers - An Empirical Examination of Personal and Digital Services von Graf, Yvonne, Helm, Roland

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Marketing control in international headquarters-subsidiary working relationships of industrial goods firms: the role of environmental context von Isenberg, Lukas, Kreiter, Susanne, Helm, Roland, Schmitz, Christian

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Towards a better understanding of performance measurements: the case of research-based spin-offs von Helm, Roland, Mauroner, Oliver, Pöhlmann, Kendra

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Corporate spin-offs’ success factors: management lessons from a comparative empirical analysis with research-based spin-offs von Poehlmann, K., Helm, R., Mauroner, O., Auburger, J.

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Success of research-based spin-offs. State-of-the-art and guidelines for further research von Helm, Roland, Mauroner, Oliver

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