Bundles = discount? Revisiting complex theories of bundle effects von Heeler, Roger M, Nguyen, Adam, Buff, Cheryl

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High-low context cultures and price-ending practices von Nguyen, Adam, Heeler, Roger M, Taran, Zinaida

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Consumer perceptions of bundles von Nguyen, Adam, Heeler, Roger M, Buff, Cheryl

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Problems in Predicting New Product Growth for Consumer Durables von Heeler, Roger M, Hustad, Thomas P

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Highlow context cultures and priceending practices von Nguyen, Adam, Heeler, Roger M., Taran, Zinaida

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Core Competencies of Service Firms: A Framework for Strategic Decisions in International Markets von Aung, May, Heeler, Roger

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Comment--On the Awareness Effects of Mere Distribution von Heeler, Roger M

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Language and Its Effects on Advertising Modality: The Case of Chinese and English von Hung, Kineta, Heeler, Roger M.

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Attribute Importance: Contrasting Measurements von Heeler, Roger M., Okechuku, Chike, Reid, Stan

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Analysis of Contingency Tables with Sparse Values von Shields, William S., Heeler, Roger M.

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Analysis Techniques for Exploratory Use of the Multitrait-Multimethod Matrix von Ray, Michael L., Heeler, Roger M.

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Modeling Supermarket Product Selection von Heeler, Roger M., Kearney, Michael J., Mehaffey, Bruce J.

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Measure Validation in Marketing von Heeler, Roger M., Ray, Michael L.

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Using Cluster Analysis to Improve Marketing Experiments von Day, George S., Heeler, Roger M.

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Bilinguals' Brand Perceptions Reported on Different-Language Questionnaires von Hung, Kineta, Heeler, Roger

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Maximum Likelihood Factor Analysis of Attitude Data von Heeler, Roger M., Whipple, Thomas W., Hustad, Thomas P.

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Emerging Model for Purchase and Consumption of Non‐Prescription Drugs von HUSTAD, THOMAS P., COURTNEY, ALICE E., HEELER, ROGER M.

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A Globalization Strategy for Subsidiaries-Subsidiary Specific Advantages von Moore, Karl, Heeler, Roger

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Vive Les Differences von Heeler, Roger M

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Attribute Importance: Contrasting Measurements von Heeler, Roger M., Okechuku, Chike, Reid, Stan

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