Determinants and Consequences of the Perceived Social Impact of a Sport Event von Inoue, Yuhei, Havard, Cody T

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Rivalry and Group Behavior among Consumers and Brands: Comparisons in and Out of the Sport Context von Havard, Cody T

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Streaming with the mouse: Disney’s entrance into direct-to-consumer streaming and implications for the future of entertainment von Havard, Cody T., Davis, Amy M.

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Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport von Havard, Cody T

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Sport and disaster relief: a content analysis von Inoue, Yuhei, Havard, Cody T

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Rivalry in Sport: Understanding Fan Behavior and Organizations von Havard, Cody T

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Understanding Rivalry and Its Influence on Sports Fans von Havard, Cody T

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Rivalry Versus Hate: Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions von Havard, Cody T., Wann, Daniel L., Grieve, Frederick G.

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Walk in Someone Else’s Shoes: Fan Group Behavior and Rivalry in Sport and Athletic Footwear Brands von Havard, Cody T., Reams, Lamar, Hutchinson, Michael

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Introducing Sport Rivalry Man, protector of positive fan behavior von Havard, Cody T.

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Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group von Havard, Cody T., Ferrucci, Patrick, Ryan, Timothy D.

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Marvel, DC, and Sport: Investigating Rivalry in the Sport and Comic Settings von Havard, Cody T., Grieve, Frederick G., Lomenick, Megan E.

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The impact of the phenomenon of sport rivalry on fans von Havard, Cody T.

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Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry? von Havard, Cody T., Reams, Lamar

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University of Nebraska Student Views of the Iowa Hawkeyes and Wisconsin Badgers: New Football Rivalries and Implications for Schools in the Great Plains von Havard, Cody T., Ryan, Timothy D., Workman, Skylar S.

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Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship von Inoue, Yuhei, Havard, Cody T, Irwin, Richard L

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Using the Marvel Cinematic Universe to build a defined research line von Havard, Cody T., Fuller, Rhema D., Ryan, Timothy D., Grieve, Frederick G.

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Reinvestigating the Impact of Conference Realignment on Rivalry in Intercollegiate Athletics von Havard, Cody T., Wann, Daniel L., Ryan, Timothy D.

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Examining the Impact of Team Identification and Gender on Rival Perceptions and Consumption Intentions of Intercollegiate Athletics Fans von Howard, Cody T., Eddy, Terry W., Ryan, Timothy D.

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Eagle Blue: A Team, a Tribe, and a High School Basketball Season in Arctic Alaska von Havard, Cody T.

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