Determinants and Consequences of the Perceived Social Impact of a Sport Event von Inoue, Yuhei, Havard, Cody T

Volltext

Rivalry and Group Behavior among Consumers and Brands: Comparisons in and Out of the Sport Context von Havard, Cody T

Volltext

Walk in Someone Else’s Shoes: Fan Group Behavior and Rivalry in Sport and Athletic Footwear Brands von Havard, Cody T., Reams, Lamar, Hutchinson, Michael

Volltext

Streaming with the mouse: Disney’s entrance into direct-to-consumer streaming and implications for the future of entertainment von Havard, Cody T., Davis, Amy M.

Volltext

Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport von Havard, Cody T

Volltext

Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group von Havard, Cody T., Ferrucci, Patrick, Ryan, Timothy D.

Volltext

Marvel, DC, and Sport: Investigating Rivalry in the Sport and Comic Settings von Havard, Cody T., Grieve, Frederick G., Lomenick, Megan E.

Volltext

Sport and disaster relief: a content analysis von Inoue, Yuhei, Havard, Cody T

Volltext

Rivalry in Sport: Understanding Fan Behavior and Organizations von Havard, Cody T

Volltext

Introducing Sport Rivalry Man, protector of positive fan behavior von Havard, Cody T.

Volltext

University of Nebraska Student Views of the Iowa Hawkeyes and Wisconsin Badgers: New Football Rivalries and Implications for Schools in the Great Plains von Havard, Cody T., Ryan, Timothy D., Workman, Skylar S.

Volltext

Understanding Rivalry and Its Influence on Sports Fans von Havard, Cody T

Volltext

Rivalry Versus Hate: Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions von Havard, Cody T., Wann, Daniel L., Grieve, Frederick G.

Volltext

The impact of the phenomenon of sport rivalry on fans von Havard, Cody T.

Volltext

Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship von Inoue, Yuhei, Havard, Cody T, Irwin, Richard L

Volltext

Examining the Impact of Team Identification and Gender on Rival Perceptions and Consumption Intentions of Intercollegiate Athletics Fans von Howard, Cody T., Eddy, Terry W., Ryan, Timothy D.

Volltext

Reinvestigating the Impact of Conference Realignment on Rivalry in Intercollegiate Athletics von Havard, Cody T., Wann, Daniel L., Ryan, Timothy D.

Volltext

Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry? von Havard, Cody T., Reams, Lamar

Volltext

Eagle Blue: A Team, a Tribe, and a High School Basketball Season in Arctic Alaska von Havard, Cody T.

Volltext

Examining the impact of team identification and gender on rival perceptions and consumption intentions of intercollegiate athletics fans von Havard, Cody T, Eddy, Terry W, Ryan, Timothy D

Volltext