Creating brand identity: a study of evaluation of new brand names von Kohli, Chiranjeev S., Harich, Katrin R., Leuthesser, Lance

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Knowledge and Skill Requirements for Marketing Jobs in the 21st Century von Pefanis Schlee, Regina, Harich, Katrin R.

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From Millennials to Gen Z: Changes in student attitudes about group projects von Schlee, Regina Pefanis, Eveland, Vicki Blakney, Harich, Katrin R.

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Teaching Creativity to Business Students: How Well Are We Doing? von Schlee, Regina Pefanis, Harich, Katrin R.

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Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications von Schlee, Regina Pefanis, Harich, Katrin R.

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Now It's Personal: Antecedents and Outcomes of Rapport Between Business Faculty and Their Students von Granitz, Neil A., Koernig, Stephen K., Harich, Katrin R.

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Building a Marketing Curriculum to Support Courses in Social Entrepreneurship and Social Venture Competitions von Schlee, Regina Pefanis, Curren, Mary T., Harich, Katrin R.

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Consumers' mood states: The mitigating influence of personal relevance on product evaluations von Curren, Mary T., Harich, Katrin R.

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"I Knew We Would Win": Hindsight Bias for Favorable and Unfavorable Team Decision Outcomes von Louie, Therese A, Curren, Mary T, Harich, Katrin R

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Perception Bias among Undergraduate Business Students by Major von Schlee, Regina Pefanis, Curren, Mary T, Harich, Katrin R, Kiesler, Tina

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Sensitivity to National Business Culture: Effects on U.S.-Mexican Channel Relationship Performance von LaBahn, Douglas W., Harich, Katrin R.

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Enhancing International Business Relationships: A Focus on Customer Perceptions of Salesperson Role Performance Including Cultural Sensitivity von Harich, Katrin R., LaBahn, Douglas W.

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Assessing cross-national business relationships: How Mexican distributors rate U.S. manufacturers von Leuthesser, Lance, LaBahn, Douglas W., Harich, Katrin R.

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Performance Attributions: Effects of Mood and Involvement von Curren, Mary T, Harich, Katrin R

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Brand equity: the halo effect measure von Leuthesser, Lance, Kohli, Chiranjeev S, Harich, Katrin R

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Business Ethics: A Comparison of Business and Humanities Students and Faculty von Curren, Mary T., Harich, Katrin R.

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Building a marketing curriculum to support courses in social entrepreneurship and social venture competitions von Schlee, Regina Pefanis, Curren, Mary T, Harich, Katrin R

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Now it's personal: Antecedents and outcomes of rapport between business faculty and their students von Granitz, Neil A, Koernig, Stephen A, Harich, Katrin R

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A Longitudinal Examination of American Business Ethics: Clark's Scales Revisited von Harich, Katrin R., Curren, Mary T.

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The Strategic Relevance of Innovation: A Pedagogical Perspective von Greene, C. Scott, Harich, Katrin R., Kohli, Chiranjeev S.

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