The mediating effects of adaptive selling and commitment on the relationship between management control and sales performance von Altıntas, Füsun, Feride Bahar Kurtulmusoglu, Altintas, Murat Hakan, Hans-Rudiger Kaufmann, Alkibay, Sanem

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The Palgrave Handbook of Consumerism Issues in the Apparel Industry von Kaufmann, Hans Rüdiger, Panni, Mohammad Fateh Ali Khan, Vrontis, Demetris

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Intentions to use and recommend to others: An empirical study of online banking practices in Portugal and Austria von LOUREIRO, Sandra Maria Correia, KAUFMANN, Hans Rüdiger, RABINO, Samuel

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For-Benefit Company (fBComp): An innovative social-business model. The Italian case von Czinkota, Michael, Kaufmann, Hans Rüdiger, Basile, Gianpaolo, Ferri, Maria Antonella

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Technology transfer model for Austrian higher education institutions von Heinzl, Joachim, Kor, Ah-Lian, Orange, Graham, Kaufmann, Hans Rüdiger

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The role of online brand community engagement on positive or negative self-expression word-of-mouth von Loureiro, Sandra Maria Correia, Kaufmann, Hans Rüdiger

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Reflection on knowledge transfer methodologies in Eastern/Western European co-operations von Dolores Sánchez Bengoa, Hans Rüdiger Kaufmann, Orange, Graham

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THE SENSORIAL STIMULI’S IMPACT WHEN PURCHASING FEMININE PERFUMES: THE BRAND EQUITY’S CONSTRUCTION BY THE SENSES AND EMOTIONS von Gonçalves Filho, Cid, Aguilar, Juliana Hollerbach de, Kaufmann, Hans Rudiger

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Exploring behavioural branding, brand love and brand co-creation von Kaufmann, Hans Ruediger, Loureiro, Sandra Maria Correia, Manarioti, Agapi

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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands von Kaufmann, Hans Ruediger, Petrovici, Dan Alex, Filho, Cid Gonçalves, Ayres, Adriano

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A Student Satisfaction Model for Austrian Higher Education Providers Considering Aspects of Marketing Communications von Silke Jurkowitsch, Claudio Vignali, Hans-Rüdiger Kaufmann

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Brand emotional connection and loyalty von Loureiro, Sandra Maria Correia, Ruediger, Kaufmann Hans, Demetris, Vrontis

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The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand von Brunetti, Federico, Confente, Ilenia, Kaufmann, Hans Ruediger

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Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework von Kaufmann, Hans Ruediger, Panni, Mohammad Fateh Ali Khan, Orphanidou, Yianna

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Aktuelle Entwicklungen Im Finanzdienstleistungsbereich: 3. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein von Geberl, Stephan, Kaufmann, Hans-Rüdiger, Menichetti, Marco J, Wiesner, Daniel F

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Regulierung Oder Deregulierung Der Finanzmarkte: 2. Liechtensteinisches Finanzdienstleistungs-symposium an Der Fachhochschule Liechtenstein von Britzelmaier, Bernd, Geberl, Stephan, Kaufmann, Hans-Rudiger, Menichetti, Marco

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Business Under Crisis: Digital Transformation of Learning and Development von Walvadkar, Janhavee Ravindra, Kaufmann, Hans Rudiger

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Exploring the Power of Electronic Word-Of-Mouth in the Services Industry von Kaufmann, Hans Ruediger, Loureiro, Sandra Maria Correia

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The increasing dynamics between consumers, social groups and brands von Ruediger Kaufmann, Hans, Correia Loureiro, Sandra Maria, Basile, Gianpaolo, Vrontis, Demetris

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Handbook of Research on Contemporary Consumerism von Kaufmann, Hans-Ruediger, Panni, Mohammad Fateh Ali Khan

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