Investigating antecedents and consequences of brand identification von Kuenzel, Sven, Vaux Halliday, Sue

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Antecedents of continuance intentions towards e-shopping: the case of Saudi Arabia von Al-maghrabi, Talal, Dennis, Charles, Vaux Halliday, Sue

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Food security and food practices in later life: a new model of vulnerability von Dickinson, Angela, Wills, Wendy, Kapetanaki, Ariadne Beatrice, Ikioda, Faith, Godfrey-Smythe, Amy, Halliday, Sue Vaux

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Relational, interactive service innovation: building branding competence von Vaux Halliday, Sue, Trott, Paul

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Building relationships: Is this the answer to effective nutrition policy formulation? von Kapetanaki, Ariadne Beatrice, Tzempelikos, Nektarios, Halliday, Sue Vaux

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Temporal dynamism in country of origin effect: The malleability of Italians’ perceptions regarding the British sixties von Amatulli, Cesare, De Angelis, Matteo, Halliday, Sue Vaux, Morris, Jonathan, Mulazzi, Floriana

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The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification von Kuenzel, Sven, Halliday, Sue Vaux

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User-generated content about brands: Understanding its creators and consumers von Halliday, Sue Vaux

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How "placed trust" works in a service encounter von Vaux Halliday, Sue

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The Power of Myth in Impeding Service Innovation: A Perspective Gained From Analysis of Service Providers' Narratives von Vaux Halliday, Sue

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Enhancing Performance: Bringing Trust, Commitment and Motivation Together in Organisations von Heavey, Colm, Halliday, Sue Vaux, Gilbert, David, Murphy, Eamonn

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Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets von Lehner, Matthias, Halliday, Sue Vaux

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Barriers to customer‐orientation: A case applied and explained von Vaux Halliday, Sue

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Millennial cultural consumers: co-creating value through brand communities von Halliday, Sue Vaux, Astafyeva, Alexandra

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Sources, Signs and Signalling for Fast Trust Creation in Organisational Relationships von Perks, Helen, Halliday, Sue Vaux

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Re-negotiating and re-affirming in cross-border marketing processes: a learning-based conceptual model and research propositions von Vaux Halliday, Sue, Cawley, Richard

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Temporal dynamism in country of origin effect von Amatulli, Cesare, De Angelis, Matteo, Halliday, Sue Vaux, Morris, Jonathan, Mulazzi, Floriana

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Editorial von Halliday, Sue Vaux, Brennan, David Ross

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Maternity Care: Ways to Add Value von Halliday, Sue Vaux

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The Power of Myth in Impeding Service Innovation von Halliday, Sue Vaux

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