Data is power: the real value of e-readers is not the sales numbers but the data they give retailers about users, says Damian Horner von Horner, Damian

Volltext

Editorial change: the time for gushy editors is over, says Damian Horner. Instead it's time to define books' commercial hooks von Horner, Damian

Volltext

Long live the cover: the rise of the e-reader could signal the demise of the book cover--unless publishers get radical, says Damian Horner von Horner, Damian

Volltext

Change is here: the book industry is changing fast. But don't just whinge about it, really think about it, argues Damian Horner von Horner, Damian

Volltext

Focus on Facebook: there has never been a more vital time for publishers to get a Facebook presence, says Damian Horner von Horner, Damian

Volltext

Christmas cheer: iPads and Kindle's will be popular this Christmas--making Christmas Day a sales day von Horner, Damian

Volltext

It's nuts to bolt on: publishers must stop thinking of digitisation as an optional extra, and, editors, dare to make a few waves in the industry, says Damian Horner von Horner, Damian

Volltext

Championing ideas: everyone needs to fight for great ideas rather than opting for safer options, says Damian Horner von Horner, Damian

Volltext

A night on the tills: the idea of a World Book Night is full of potential and could encourage connections with other community businesses, says Damian Horner von Horner, Damian

Volltext

Finding the point: new mobile phone technology threatens traditional booksellers unless they can find ways for it to work for them, says Damian Horner von Horner, Damian

Volltext

Net loss: publishers are facing a challenging time with the increasing availability of non-fiction material on the internet, says Damian Horner von Horner, Damian

Volltext

Digital diversity: digital communities are becoming more and more important for the book trade and the future looks bright von Horner, Damian

Volltext

First impressions: jacket design and the words in the blurb have enormous power but are strangely neglected. Time for recognition von Horner, Damian

Volltext

Smell the coffee: bookshop cafes are hard work but with imagination and the right approach, they can be a business booster von Horner, Damian

Volltext

Bookaholic: the latest industry-wide marketing initiative needs support as well as the oxygen of debate to give it a lively kick-start von Horner, Damian

Volltext

Conference call: this year's BA conference needs to change and become a place for debate and action, and not one long drinks party von Horner, Damian

Volltext

A pivotal role: independents can compete with the big boys because they have something the major players don't von Horner, Damian

Volltext

End of the road? Will the three-for-two books offer, so beloved by the chains, become a thing of the past because of the recession von Horner, Damian

Volltext

Get the point across: when recessions start to bite, marketing budgets are usually the first to be cut. But is that the right decision to make von Horner, Damian

Volltext

Bucking the trend: it's all too easy for publishers to follow tried-and-tested formulas and eschew innovation. Damian Horner applauds those that don't von Horner, Damian

Volltext