When does gender count? Further insights into gender schematic processing of female candidates' political advertisements von CHINGCHING CHANG, HITCHON, Jacqueline C

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Cause-Related Marketing Ads in the Light of Negative News von Deshpande, Sameer, Hitchon, Jacqueline C.

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Effects of emotion and product involvement on the experience of repeated commercial viewing von Hitchon, Jacqueline C., Thorson, Esther

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Theory of Synesthesia Applied to Persuasion in Print Advertising Headlines von Nelson, Michelle R., Hitchon, Jacqueline C.

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Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates von HITCHON, JACQUELINE C., CHANG, CHINGCHING

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Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders von HITCHON, JACQUELINE C., CHANG, CHINGCHING, HARRIS, RHONDA

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When Advertising and Public Relations Converge: An Application of Schema Theory to the Persuasive Impact of Alignment Ads von Schmidt, Toni L., Hitchon, Jacqueline C.

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Loud Tastes, Colored Fragrances, and Scented Sounds: How and When to Mix the Senses in Persuasive Communications von Nelson, Michelle R., Hitchon, Jacqueline C.

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The Locus of Metaphorical Persuasion: An Empirical Test von Hitchon, Jacqueline C.

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If College Students Are Appointment Television Viewers von Pingree, Suzanne, Hawkins, Robert P., Bush Hitchon, Jacqueline C., Gilligan, Eileen, Radler, Barry, Kahlor, LeeAnn, Gorham, Bradley, Hildur Kolbeins, Gudbjörg, Schmidt, Toni, Kannaovakun, Prathana

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The intensifying effects of exciting television programs on the reception of subsequent commercials von Singh, Surendra N., Hitchon, Jacqueline C.

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When does gender count? Further insights into gender schematic processing of female candidates political advertisements von Chang, Chingching, Hitchon, Jacqueline C Bush

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Gender Schema Theory Applied to Political Advertising von Hitchon, Jacqueline C, Chang, Chingching

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Allegorical Drama in Advertising: Its Use and Effects von Jura, George, Hitchon, Jacqueline C

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The Intensifying Effects of Exciting Television Programs on the Reception of Subsequent Commercials: ABSTRACT von Singh, Surendra N, Hitchon, Jacqueline C

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Do third-person perceptions of media influence contribute to pluralistic ignorance on the norm of ideal female thinness? von PARK, Sung-Yeon, GI WOONG YUN, HITCHON MCSWEENEY, Jacqueline, GUNTHER, Albert C

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What Produces Television Attention and Attention Style? Genre, Situation, and Individual Differences as Predictors von Hawkins, Robert P, Pingree, Suzanne, Hitchon, Jacqueline, Radler, Barry, Gorham, Bradley W, Kahlor, Leeann, Gilligan, Eileen, Serlin, Ronald C, Schmidt, Toni, Kannaovakun, Prathana, Kolbeins, Gudbjorg Hildur

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Korean Communication, Media, and Culture: An Annotated Bibliography von Youm, Kyu Ho, Kwak, Nojin, Berger, Charles R, Sang, Yoonmo, Park, Ahran, Kang, Seok, Nah, Seungahn, Shapiro, Matthew A, Kim, Hun Shik, Carpenter, John C

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What Holds Attention to Television?: Strategic Inertia of Looks at Content Boundaries von Hawkins, Robert P., Pingree, Suzanne, Hitchon, Jacqueline Bush, Gilligan, Eileen, Kahlor, Leeann, Gorham, Bradley W., Radler, Barry, Kannaovakun, Prathana, Schmidt, Toni, Kolbeins, Gudbjorg Hildur, Wang, Chin-I, Serlin, Ronald C.

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What Produces Television Attention and Attention Style? von Hawkins, Robert P., Pingree, Suzanne, Hitchon, Jacqueline, Radler, Barry, Gorham, Bradley W., Kahlor, Leeann, Gilligan, Eilleen, Serlin, Ronald C., Schmidt, Toni, Kannaovakun, Prathana, Kolbeins, Gudbjorg Hildur

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